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Following a nearly four-year fight to keep them off, the emotionally-charged advertisements have returned to Phoenix bus shelters.The city conceded that battle earlier this summer after it lost an appeals court ruling.
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The MTA has used advertising on the rear face of MetroCards since 1995 and began selling space on the card’s front face in 2012. This is the first time, the agency has sold ads on Metrocards that are in Spanish.
Read More →The two-year trial program would culminate in a report examining whether the ads brought in enough money to make them worth the state’s effort.
Read More →The See Tracks? Think Train! campaign highlights common risks drivers and pedestrians take each day, such as trying to beat a train at a grade crossing and walking on railroad tracks through bilingual television, radio, print and billboard advertisements.
Read More →In addition to increasing advertising revenue, the digital screens also have the ability to provide important information to customers. The screens will serve as a platform if there is ever a need to broadcast an emergency notification to customers.
Read More →The supplier will provide media for the agency’s 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.
Read More →BAI Canada is paying the transit agency $25 million over 20 years for the rights to install and operate the network.
Read More →Transit systems are facing shrinking budgets and rising costs. Many are looking for different ways to raise revenue. An option is either to create or optimize revenue from an advertising program (allowing interior, exterior, shelter or transit book advertising).
Read More →Advertising is again the most-used method of generating revenue (81%). Forty-one percent raised fares, while 33% tapped public-private partnerships to bolster their coffers.
Read More →The video, which features MBTA staff and riders singing and dancing along to a hip-hop inspired song, "The Safety Bounce," was financed by Titan, the advertising firm that contracts with the transit agency.
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