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The MetroHealth Line was developed as part of a naming rights agreement between RTA and The MetroHealth System, executed earlier this year, to rebrand the No. 51 family of routes. Those routes have the second highest bus ridership after the HealthLine.
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Rebranding of McDonald Transit and RDMT simplifies client interactions by immediately connecting clients to the parent company in North America.
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Revenue from the MetroHealth Line sponsorship will be used to upgrade landscaping and bus stations along the route.
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Colorful artwork and depictions of area museums are included in the new designs that embellish the stations.
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Parsons Brinckerhoff, a transportation engineering and management organization founded in 1885 in New York City, was acquired in 2014 by WSP, a global professional services consultancy.
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Also announced that in the next two years it will introduce a new lineup of fleet efficiency products to support commercial and government fleets.
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Company will assume the WSP name effective May 2017.
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The name change reflects the organization’s connection with a company recognized for sustainable reliability, long-term partnership, technological innovation, and excellent sales and service expertise.
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The fleet of burnt orange and white buses has served the UT campus since 1998 and has become a hallmark of Capital Metro’s longstanding partnership with the university.
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Will emphasize beautiful travel photography and long-form journalism to cast itself as an upscale brand and replace its current magazine, “Arrive,” which is more focused on celebrities, what’s-on content and regional destinations.
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