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Agency’s new policy, created after a controversy involving an ad which sparked a face-off between pro-Israeli and pro-Palestinian groups, prohibits ads that express a viewpoint on economic, political, religious or social issues.
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It is estimated that it will take IMG six months to one year to identify, evaluate and solicit sponsorship proposals for CTA's assets.
Read More →With a focus of building on the co-located show with the NTA, understanding and growing new business relationships across the whole travel and tour industry is a key theme. Meanwhile, new vehicle models, including some new to the private bus market, make their debut.
Read More →In 2018 alone, 270 people were killed at railroad crossings.
Read More →To be sure, there is no substitute for offering high-quality bus or rail transit service, but many transit agencies skimp when it comes to marketing, outreach, and education and, as a result, the public often has no idea how good the service may actually be. Buses also have an image problem in many communities, which proper marketing could help address. Witness the huge sums spent by automakers in crafting the image of their automobiles.
Read More →Washington Cease Fire purchased 50 ads for approximately $50,000 for the campaign.
Read More →The Chapel Hill Town Council voted in favor of a policy that transit staffers had mistakenly followed for months, which allows the controversial ads on town-owned buses.
Read More →Many transit systems assess reasons area residents give for not using transit, determine what factors can be addressed, and adjust routes and services. Others develop innovative marketing campaigns to attract non-riders.
Read More →During their commute to the Dayton Air Show, riders were exposed to engaging messages on services and products from area companies, as well as the RTA. Officials at the agency are hoping to increase revenue to help support its service to customers.
Read More →Being pleasing to the eye is only part of the struggle for agencies trying to boost ridership.
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