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Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer the author of a recent study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are simply tweeting their problems to the world by blasting out late service announcements. That’s not a good use of Twitter,” she says. “Transit agencies can influence the tone of the discussion by interacting with patrons online,” Schweitzer explains. “It gives people something to respond to, and it reminds people that somebody is listening.”
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At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.
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The social media library has three of the campaigns available for users to cut and paste into their own social media platforms.
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A selection of the best images will be on display Sept. 23 on Alstom's booth at InnoTrans, the biggest global trade show dedicated to the rail sector, which is held every two years in Berlin.
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The private service uses chartered buses and is run by a start-up technology company called Bridj. The coaches feature comfortable seats and Wi-Fi and costs $6 per ride.
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I’ve been enjoying danah boyd’s book titled It’s Complicated: The Social Lives of Networked Teens. She is a researcher from Microsoft, New York University and Harvard who toured the country for the past several years interviewing teens about why they seem so addicted to social media and whether they are destroying their brains and their lives in the process. Her findings are basically that the kids are alright and it’s probably the parents who are crazy.
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As a growing number of riders and the general public look to online videos for information and entertainment, some transit systems are producing their own videos to more effectively reach out to and inform their customers.
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During a train journey on the Texas Eagle from Los Angeles to Austin, Texas, March 5 to 7, more than 30 participants will collaborate and share the scenic views of the Southwest from a reserved observation car on the Texas Eagle.
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Provides enhanced customer information by sending real-time alerts from 5 a.m. to 9 p.m. Monday through Friday for the specific routes and lines selected by the customer at the time of day they choose.
Read More →Features a simple, user-friendly interface and continues the committee’s rebranding, incorporating the use of “transport” in an identifiable new logo and across media platforms.
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