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In a time of dwindling government funding, selling ads is an important revenue generator for transit authorities. But the advertising can be more than simply placing a car card on a bus or putting up a poster at a station — creativity can produce an “experience” for customers.
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Agencies are looking beyond conventional ads and tapping new technology, such as virtual grocery stores, regenerative braking and Groupon, to bring in more funds.
Read More →Marketing a motorcoach operation to sports teams requires a strategy for reaching the right audience, packaging and promoting an attractive deal and providing safe, dependable service that suits the ever-changing needs of athletic organizations.
Read More →In addition to increasing advertising revenue, the digital screens also have the ability to provide important information to customers. The screens will serve as a platform if there is ever a need to broadcast an emergency notification to customers.
Read More →The Metropolitan Atlanta Rapid Transit Authority (MARTA) becomes the first transit system in the nation to debut subway tunnel advertising.
Read More →Two types of outdoor advertising, train wraps and station saturation, have brought in approximately $100,000 this fiscal year.
Read More →I was flipping through a recent issue of Newsweek when I saw a full-page black-and-white advertisement featuring a young boy holding a melting ice cream cone.
Read More →In a separate ordinance, the city agreed to stop removing currently illegal benches at some stops unless they are unsafe.
Read More →The agency first tapped Intersection in 2005, when, operating as Titan, the company won a competitive contract granting the exclusive rights to sell advertising on its 1,400 buses and facilities
Read More →The RFSII program, administered by the EPA in cooperation with the DOA and DOE, requires that a specific volume of renewable fuel be used to replace or reduce the quantity of fossil fuel in transportation.
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