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Program allows local businesses to go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).
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A study of 26 major U.S. transit markets recently conducted by researchers at the advocacy group Alcohol Justice concluded that half of them allowed alcohol advertising, while the other half banned it in some way.
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Once the app is running, simply pointing your device at any of the 100 most widely circulating subway platform advertisements will cause the device to overlay curated digital art content, creating an augmented experience that blocks unwanted advertising.
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The MTA has used advertising on the rear face of MetroCards since 1995 and began selling space on the card’s front face in 2012. This is the first time, the agency has sold ads on Metrocards that are in Spanish.
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In addition to increasing advertising revenue, the digital screens also have the ability to provide important information to customers. The screens will serve as a platform if there is ever a need to broadcast an emergency notification to customers.
Read More →The supplier will provide media for the agency’s 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.
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Transit systems are facing shrinking budgets and rising costs. Many are looking for different ways to raise revenue. An option is either to create or optimize revenue from an advertising program (allowing interior, exterior, shelter or transit book advertising).
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Advertising is again the most-used method of generating revenue (81%). Forty-one percent raised fares, while 33% tapped public-private partnerships to bolster their coffers.
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The video, which features MBTA staff and riders singing and dancing along to a hip-hop inspired song, "The Safety Bounce," was financed by Titan, the advertising firm that contracts with the transit agency.
Read More →Brent Maitland will be responsible for promoting and communicating the “MCI Reliability Driven” and Setra corporate brand strategies in both the private and public sectors, using a variety of media, including print and electronic advertising and promotions.
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