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With the growing number of city dwellers, demand for and reliance on urban transit has exploded — a fact that compels metropolitan leaders, transit agencies, and transit system architects to focus greater attention not only on efficiency and operability, but also on designing systems that enhance customers’ daily travel experiences.
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Will split revenue with UberDisplays 50/50 over the five-year deal. Officials hope it will bring in $150,000 per year for the system, but that assumes more buses get signs.
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The campaign to promote a special website on service disruptions while making sure riders knew Amtrak is responsible for the project at the nation's busiest rail terminal cost about $300,000 more than NJ Transit says it typically spends in a full year on marketing.
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Transit agency has hired a sponsor-headhunter company in hopes of making extra cash by selling naming rights to local companies for its light rail lines and stations.
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Agency's policy, which has been in place for two years, forbids accepting ads “intended to influence members of the public regarding an issue on which there are varying opinions” or “intended to influence public policy.”
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The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012.
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The campaign is designed to evoke an emotional response from prospective customers and, ultimately, get them to consider the stress-relief advantages of riding Metra versus the frustrations of driving their car to work.
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The agency first tapped Intersection in 2005, when, operating as Titan, the company won a competitive contract granting the exclusive rights to sell advertising on its 1,400 buses and facilities
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Introducing alcohol ads could boost advertising revenues by $1.5 million to $3 million, the report said.
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Agency officials said input was sought and received from community groups while drafting the policy, which was adopted by a unanimous vote and without discussion and goes into effect immediately.
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