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SEARCHTransit agency has hired a sponsor-headhunter company in hopes of making extra cash by selling naming rights to local companies for its light rail lines and stations.
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SACRAMENTO, Calif. — The Sacramento Bee reports that city and Sacramento Regional Transit (RT) leaders are looking to sell the naming rights for the convention center and transit stations.
RT has hired a sponsor-headhunter company in hopes of making extra cash by selling naming rights to local companies for its light rail lines and stations.
RELATED: Branding Agreements Boost Funding for Transit Agencies
Meanwhile, officials say they may be able to sign deals with several companies on facility naming rights and other sponsorships worth as much as $20 million, to help finance an expected $200 million in planned improvements and expansion costs for the convention center at 13th and K streets and the community center theater next door. For the full story, click here.
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