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The savings are based on the cost of commuting by public transportation compared to the cost of owning and driving a vehicle and the national unreserved monthly parking rate numbers.
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In the best-case scenario, policymakers would incorporate self-driving car technology into their plans, rather than competing with it for market share.
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BRT has become commonplace now in the U.S., with cities large and small either planning or having already implemented BRT.
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As part of the exclusive partnership, customers will begin seeing interior transit cards on buses advertising a unique code for a free ride on Uber for first-time users.
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Beginning March 21, the City of Altamonte Springs will pay for 20% of all Uber trips that begin and end within city limits. In addition, to encourage SunRail use, the city will subsidize 25% of all trips starting or ending at the Altamonte Springs SunRail station.
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Some of those actions are already underway — including increased police patrols, installing new radio systems and cell phone cabling in tunnels, changes to rail car parts inventory, and the accelerated delivery of 7000-series trains.
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Pulsar’s scope of work for Metra will include a customer segmentation study, market research, branding services, development of a strategic marketing plan and assistance implementing the plan.
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The ridership numbers reported to the Sound Transit Board mirror regional trends showing transit ridership has grown twice as fast as population over the past five years, according to the Puget Sound Regional Council.
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The plan, revised based on strong input from bus riders and the community, is expected to reverse a near-decade trend of declining ridership.
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Highlighted in his report to the Board included fiscal stability with the creation of a Risk Allocation Matrix to deal with future operational deficits and optimization of Metro services and fare media in the coming years.
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