METRO Magazine Logo
MenuMENU
SearchSEARCH

Best Practices for Long-Term Transit Project Communication

If well managed, the political, public and stakeholder engagement process — where all of the key people involved are vested in the vision and goals of the project — can form the groundwork for timely project delivery.

by HNTB
August 22, 2017
Best Practices for Long-Term Transit Project Communication

Photos: SunRail/HNTB

5 min to read


Photos: SunRail/HNTB

Transit projects can take years to plan, design and build, and in that time, many factors have the potential to unfavorably affect a project’s duration. These factors can include funding challenges, complex approval processes, changing political agendas, cost overruns and inadequate resources.

If well managed, the political, public and stakeholder engagement process — where all of the key people involved are vested in the vision and goals of the project — can form the groundwork for timely project delivery.

Ad Loading...

Some organizations approach the stakeholder engagement process with a “smaller is better” framework, believing that it offers them a greater level of control over decision-making. Certainly, projects have been successfully delivered under this type of model.

However, larger, more complex projects with a higher potential to be derailed by lack of consensus, dissipation of focus over long implementation periods, disjointed decision-making or electoral change in the decision-making structure can over time benefit from a broader, more inclusive approach.

Creating a strong foundation for stakeholder engagement is one of the keys to success, as has been shown with transit projects in San Jose, Portland, Denver and many other cities across the country. While there isn’t a single “right” structure or process, key components of successful stakeholder engagement generally include:

Photos: SunRail/HNTB

Selecting a Project Champion
On a large project extending over many years, it is often a challenge to keep up momentum to advance the project. This is where a Project Champion is needed to keep everyone interested and engaged.

The Champion can be a respected individual or a small group made up of ranking political people, business leaders, and/or well-positioned community leaders. The Champion(s) raise the visibility of the project in the community and work to hold the coalition of supporters together to deliver the project vision over time.

Ad Loading...

Creating a Project Charter or MOA
A Project Charter or MOA (Memorandum of Agreement) outlines the vision for the project, defines key goals and objectives, lists responsibilities for each agency that is significantly affected by the project, outlines a schedule for completion, describes structures and processes for approval, and puts together a framework for costs and funding.

By deciding on these points, the key approval agencies come to an agreement on the project scope up front. Then, if there are questions down the road, agencies can refer back to the MOA to see what everyone agreed to. But the memorandum isn’t just a tool to hold everyone accountable — it also brings the key decision-makers together to build the relationships and trust needed to keep the project moving forward.

Photos: SunRail/HNTB

Laddered Review and Approval Process
Oftentimes, there is more than one agency that needs to approve a project. Creating a laddered review and approval process allows the project to gain approval from the proper agencies while continuing to advance. This ladder is often made up of five teams or an alternative structure that includes individuals at all of these levels.

Executive Steering Committee (ESC)/Policy Advisory Board (PAB)
The ESC/PAB is responsible for setting the project’s overall policy framework and making recommendations to the approving bodies (Transit Agency Board of Directors, City Council, etc.). Like the Project Champion (who may be a part of this group), the ESC/PAB supports keeping all eyes on the long-term vision. It also takes on the role of making recommendations for overall direction and resolving key disputes between agencies and stakeholders. Members of this body are high-level individuals including CEOs, mayors and council or board members of the agencies involved.

Project Development Team (PDT)
This group is comprised of high-level staff from the cities and agencies involved. The PDT is responsible for providing direction to the project technical team, decision-making within their authority, and making recommendations to the ESC/PAB regarding decisions that are not within their authority or are particularly contentious issues.

Project Technical Team (PTT)
The PTT is responsible for the advancement of key technical issues associated with the design, environmental clearance and approval of the project by outside agencies. The PTT is comprised of high-level staff from planning, public works and engineering departments of the affected agencies. This group also coordinates and works with city, state and federal agencies with permitting authority over the project.

Community Advisory Committee (CAC)
The CAC is made up of representatives from business, labor and environmental and community organizations. The members of the CAC are tasked with identifying community concerns and working to resolve conflicts within those concerns, as well as providing recommendations and input to the PDT.

Community Working Groups (CWG)
Large projects often travel through very different types of communities or neighborhoods, each with their own concerns, ideas and desires. To ensure that all those voices are heard, one or more CWGs are organized to provide input to the CAC. The organizations included tend to be neighborhood-focused groups and can include small businesses, educational institutions, ethnic or religious community organizations and the like.

AN EXCLUSIVE STAKEHOLDER ENGAGEMENT PROCESS HELPS ENSURE TIMELY PROJECT DELIVERY. 

Ad Loading...

The Benefits
This more inclusive stakeholder engagement structure results in:

  • Transparency and full engagement in the process supporting consensus building.

  • Shared responsibility for success in delivering the project on-budget, on-schedule and in accordance with the agreed-upon vision.

  • Broad opportunity for issues to arise and be resolved early, mitigating opportunities for detractors to derail the project later in the process.

Complex transit projects require the buy-in of many stakeholders to be a success. By developing a more inclusive structure that allows for consensus up front and charts out a route for decision-making, all parties involved have agreed to work together towards a singular vision. Having that unified, broad-based support in place means the chances of delivering a successful long-term project on time and on budget are much higher.

Ad Loading...

This article was contributed by HNTB Corp.

**This article was originally published in September 2016

Subscribe to Our Newsletter

More Management

AAAHI receiving METRO's Innovative Operator of the Year Award
Motorcoachby Alex RomanSeptember 16, 2026

METRO Opens Submissions for 2026 Motorcoach Awards

Nominations are now being accepted for METRO Magazine’s Operator of the Year and Innovative Operator of the Year awards.

Read More →
A New York MTA subway car with an open gangway
Railby Staff and News ReportsSeptember 16, 2026

New York MTA Advances Final Contract for Second Avenue Subway Expansion

Contract Four is the largest in the Second Avenue Subway Phase 2 project and includes construction of station infrastructure, tracks, and signals for the subway expansion, MTA officials said. Work on Contract Four will begin in 2027.

Read More →
Transit Leaders Gather for National Safety Summit
Security and Safetyby Alex RomanSeptember 16, 2026

Transit Agencies Highlight Safety Gains at National Summit

Leaders from 15 major transit systems shared crime-reduction results and safety initiatives while discussing the role of continued federal support.

Read More →
Ad Loading...
A blue and white graphic with text reading "NITA Names New Leadership, Expands Reduced-Fare Program."
Managementby Staff and News ReportsSeptember 14, 2026

NITA Names New Leadership, Expands Reduced-Fare Program at First Board Meeting

The new regional transit authority appointed its first board chair and interim executive director while extending reduced fares across CTA, Metra, and Pace for eligible riders.

Read More →
From Checklists to Better Outcomes
TechnologySeptember 11, 2026

Beyond the Checklist: A Structured Approach to Transit Maintenance

Reliability-Centered Maintenance helps transit agencies move beyond routine checklists to focus limited resources on the assets and failures that have the greatest impact on safety, reliability, and service.

Read More →
A red, white, and blue graphic with the APTA logo and text reading "APTA Nominates 2026-2027 Chair & Vice Chair."
Managementby Staff and News ReportsSeptember 10, 2026

APTA 2026 Nominating Committee Selects Leadership Slate, Names Chair and Vice Chair Nominees

Leadership changes will help shape the association’s priorities and its representation of the transportation industry during the 2026–2027 term.

Read More →
Ad Loading...
DART's light rail station at 8th and Corinth
Security and Safetyby Alex RomanSeptember 10, 2026

DART Launches Major Security, Fare Enforcement Initiative

The 90-day demonstration will deploy coordinated security teams at five light rail stations while testing controlled access and gathering data to guide future investments.

Read More →
STraffic White Paper Cover Learn about delivering 1300 gates at 91 stations while managing fare evasion. Explore the large scale deployment, solution customization and real-world results that affect the region. Prepare for deployment in your region now.
SponsoredSeptember 9, 2026

Advancing Fare Collection Through Technology and Innovation

Learn about delivering 1300 gates at 91 stations while managing fare evasion. Explore the large scale deployment, solution customization and real-world results that affect the region. Prepare for deployment in your region now.

Read More →
A TransLink train goes by a large FIFA World Cup soccer ball structure.
Managementby Elora HaynesSeptember 8, 2026

Game Day in Motion: Moving Millions During the 2026 World Cup

Between packed transit stations and team motorcoaches, see how agencies and operators across North America tackled the transportation demands of the 2026 FIFA World Cup.

Read More →
Ad Loading...
A blue and white graphic with text reading "Surface Transportation Averts Shutdown, Leaves Transit Funding Gap."
Managementby Elora HaynesSeptember 4, 2026

Surface Transportation Extension Averts Shutdown, Leaves Transit Funding Gap

The stopgap keeps federal transportation programs moving, but missing advance funding could complicate the transit and rail projects agencies are planning next.

Read More →