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SEARCHSince its inception, the "We Got You!" campaign has delivered over 20 million impressions and increased ridership 10.6% between May and August.
Trinity Metro
Trinity Metro, and their agency of record, J.O. Agency, created an integrated campaign to tackle concerns about riding public transportation during the COVID-19 pandemic.
The campaign, called “We Got You!,” featured video and digital advertising with volunteer principals, extras, and staff. The objective was to increase ridership while building customer trust.
Like many other transit systems across the country, Trinity Metro experienced declines in ridership due to the pandemic. From enhanced cleaning to social distancing to implementing a face-mask policy, Trinity Metro implemented safety measures to help reduce the spread of the virus and ensure the safety of both its passengers and employees. The marketing challenge was to reassure prospective riders that using the agency's service was safe.
Video and photoshoots for the campaign included all Trinity Metro service lines: buses and commuter rail lines, The Dash, and ZIPZONE, the agency’s new first-mile/last-mile solution. All rides were free for the first six weeks of the campaign.
Since its inception, the campaign has delivered over 20 million impressions and the combined ridership of buses, Trinity Railway Express, TEXRail, and The Dash has increased 10.6% between May and August.
Connectpoint is enhancing its digital signage strategy by integrating LED technology into its services.
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Today’s riders—and the communities you serve—expect more from public transit. While ADA compliance is required, leading transit agencies know that true accessibility also means delivering dignity, efficiency, and a better rider experience. This whitepaper reveals why forward thinking agencies nationwide choose the Low Floor Frontrunner as their first choice for ADA compliant vehicles—setting a new standard with passenger first design, faster boarding, improved safety, and unmatched operational performance.
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Fred Ferguson, president and CEO of the American Bus Association (ABA), discussed how the industry prepares for emergencies, the growing recognition of motorcoaches as critical infrastructure, and steps operators can take to strengthen disaster readiness.
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The approved contract modification will increase funding for transit security officer services to a total not-to-exceed amount of $32.1 million, ensuring a continued and visible security presence across DART’s buses, trains, stations, and facilities.
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Every year, more than 2,000 incidents and 300 fatalities occur at railroad crossings nationwide.
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The Siemens CBTC System, Trainguard MT, in compliance with New York Subway Interoperability Interface Specifications, enables trains to run as close as 90 seconds apart, using next-generation signaling and continuous communication to keep operations moving seamlessly.
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According to the new quarterly data, there were double-digit reductions in five of the eight serious crime categories, including aggravated assaults and robberies.
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The project, finalized on February 12, provides the city with two different configurations of high-definition cameras to outfit 16 buses in the Pretzel City Area Transit fleet.
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The 12-month initiative focuses on staff engagement, training, and reducing preventable incidents.
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The funds will specifically reconstruct the portion of the pier used by PSTA’s Clearwater Ferry, creating a permanent dock for the ferry service, which serves as an important transportation and tourism link to other Pinellas County communities.
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