Beloit Transit announced it has become the third public transit agency in Wisconsin to improve daily travel journeys by onboarding WisGo, an account-based fare payment system powered by Umo Mobility (a division of the Cubic Corporation.) 

WisGo offers riders a unified way to pay fares, plan a trip, and track transportation options. 

The Milwaukee County Transit System branded and launched WisGo. Waukesha Metro was the second to join WisGo. More transit agencies across the state are interested in joining.

“Milwaukee County is leading the way through enhancing our regional public transit network and making it easier to ride the bus,” said Milwaukee County Executive David Crowley. “I commend Beloit Transit for taking this step to provide riders an easier way to plan, track, and pay for public transit – making regional mobility more convenient and accessible. This partnership will increase ridership growth, boost economic growth, and promote affordable public transportation across Southeastern Wisconsin.”

The WisGo fare payment system is operated through Cubic and includes the Umo mobile app. 

Beloit Transit Transition Timeline

Beloit Transit will launch WisGo in the spring 2024. Riders will have multiple ways to pay including the Umo mobile app which takes credit cards and debit cards along with Apple Pay and Google Pay, or via WisGo cards. 

Riders can scan their mobile phone screen or WisGo card and the validator will automatically deduct the correct fare amount for each rider. It will also tell riders if their fund balance is low.  

Once the system is in place, riders will still have the option to pay with cash, but they will not receive the benefits of the app.