Management & Operations

SEPTA, NRG deal to rename rail station, enhance signage

Posted on July 26, 2018

SEPTA stations will feature NRG Go portable power packs that people can rent to charge phones and other electronic devices while they travel or attend events at the Sports Complex. Image: NRG
SEPTA stations will feature NRG Go portable power packs that people can rent to charge phones and other electronic devices while they travel or attend events at the Sports Complex. Image: NRG

SEPTA and NRG Energy today announced a partnership that will generate new revenue for the agency's transit operations, while creating an enhanced rider experience.

As part of the agreement, the Broad Street Line station originally known as Pattison Station at the Sports and Entertainment Complex in South Philadelphia will become NRG Station.

Additionally, starting in August, customers who use NRG Station will see new signage, maps and interactive screens. Also newly available at this and other SEPTA stations will be NRG Go portable power packs that people can rent to charge phones and other electronic devices while they travel or attend events at the Sports Complex.

This partnership is consistent with SEPTA's mandate to seek alternative sources of revenue. Act 44, a measure passed by state lawmakers in 2007 to provide funding for transportation in Pennsylvania, called on SEPTA and other transit agencies to bolster efforts to generate non-fare box revenues.

Rendering of SEPTA's rebranded Broad Street Line station. Image: NRG
Rendering of SEPTA's rebranded Broad Street Line station. Image: NRG

The partnership with NRG includes SEPTA’s third major station renaming agreement in recent years. SEPTA has worked closely with its advertising agency, Intersection, a smart cities technology and media company, on an innovative campaign to bring in additional advertising dollars.

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