Management & Operations

Alstom unveils new brand identity

Posted on July 12, 2019

Alstom’s brand signature and visual brand expression are evolving to reflect the group’s new ambition: “Be the leading global innovative player for a sustainable and smart mobility.” The new brand signature will be “mobility by nature.”

This tagline is the result of an internal poll in which more than 2,500 employees made proposals for expressing Alstom’s vision. It will replace the current signature Designing fluidity and will be supported by a complete renewal of Alstom’s visual brand expression. Both will be implemented from October 2019.

The first application of this new brand expression is a new brand film.

“Through this brand signature, we wanted to emphasize two messages. First, the fact that today we are a pure player in the mobility field. Second, to reaffirm our commitment to sustainable mobility. This new signature perfectly expresses who we are, and the new visual brand identity will allow us to bring consistency and modernity in the way we express ourselves,” said Bruno Tourne, VP, communications, at Alstom.

Alstom partnered with Saguez & Partners for the brand visual expression refreshment, and with Le Septième Bureau for the brand film. The music, managed by the sound agency Start-Rec, is performed by Caesaria.

View comments or post a comment on this story. (0 Comments)

More News

Former board member tapped as next SEPTA GM

Leslie S. Richards, who was voted unanimously by the board, will join SEPTA in January.

Haley named CEO of Southwest Ohio's Metro

During his 13 years with Metro, he has held various positions including director of customer relations.

NJ TRANSIT fills new chief of real estate post

Carmen Taveras has more than 20 years of diverse real estate experience managing real estate portfolios and land development.

Calif. Proterra workers join United Steelworkers

After an overwhelming majority of workers requested representation, the company's management voluntarily recognized the union on Nov. 12.

NY MTA 2020 budget, financial plan projected to save $1.6 billion

Proposal also includes $253 million in higher farebox revenue than projected in the July plan due to increased ridership across system.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation