Mobility

Denver RTD, Uber, and Masabi launch 'Uber Transit' ticketing program

Posted on May 2, 2019

Masabi
Masabi

Denver’s Regional Transportation District (RTD), Uber, and Masabi launched Uber Transit ticketing, which enables Denver riders to be the first in the world to seamlessly buy tickets and ride transit — all from the Uber app. Following a staggered rollout over the next few weeks, all Uber riders in the Denver metro region will be able to buy RTD tickets through the Uber app and then use their phone to ride rail and bus services.

The collaboration aligns with RTD’s plan to provide more integrated mobility options by working with leaders in the public and private sectors. As the transit agency celebrates its 50th anniversary, it is launching a comprehensive look at the entire RTD service network — including new and emerging mobility options — to determine the future transportation needs of the growing region.

How it Works:

After riders enter a destination, they will see “Transit” as an option in the “choose a ride” selector. Upon selecting the “Transit” option, riders will be able to purchase tickets on all available transit options while also having access to real-time schedules and walking directions to and from transit stations.

Uber’s menu bar will let users purchase and redeem a range of tickets available on RTD services. Users activate tickets, which are stored in the “Transit tickets” section of the Uber app, when boarding transit services. Once purchased, tickets are available even when riders are offline.

Purchasing transit tickets via Uber will cost the same amount as through existing options. Transit ticketing has been enabled using Masabi’s Justride SDK, the first and only mobile ticketing software development kit (SDK) for public transportation, creating a seamless passenger experience combining transit and new mobility.

“This exciting next phase of RTD’s collaboration with Uber is yet another way our transit agency is leading the dialogue about mobility strategy, not just for the Denver metro region but for cities across the globe,” said RTD CEO/GM Dave Genova. “This project broadens our reach and stays at pace with the public’s needs, allowing people to plan and pay for trips from start to finish.”

The announcement follows the launch in January of Uber Transit journey planning, which allows Denver riders to be the first worldwide to use Uber to plan their transit trips with real-time information and end-to-end directions.

View comments or post a comment on this story. (1 Comment)

More News

Via partners to launch on-demand transportation in Jersey City

The technology-based transit system would be the first of its kind in New Jersey.

DART, Uber expand mobility partnership in North Texas

Customers can now book an UberPool shared ride in any of DART's 13 GoLink zones through the DART GoPass® app.

Northeastern U. taps Via for on-demand safety shuttle

The service, called RedEye, marks one of the first times a North American university is integrating ride-hailing technology into its campus shuttle system.

New funding could help boost transit services for late-shift workers

These workers have inadequate access to public transit services, which can prevent some from accessing better job opportunities.

CATA to launch on-demand microtransit pilot program

CATAGO! will debut January 2020, and will allow customers to use same fare media currently used on CATA’s fixed-route service.

See More News

Post a Comment

Post Comment

Comments (1)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation