Mobility

Denver RTD, Uber, and Masabi launch 'Uber Transit' ticketing program

Posted on May 2, 2019

Masabi
Masabi

Denver’s Regional Transportation District (RTD), Uber, and Masabi launched Uber Transit ticketing, which enables Denver riders to be the first in the world to seamlessly buy tickets and ride transit — all from the Uber app. Following a staggered rollout over the next few weeks, all Uber riders in the Denver metro region will be able to buy RTD tickets through the Uber app and then use their phone to ride rail and bus services.

The collaboration aligns with RTD’s plan to provide more integrated mobility options by working with leaders in the public and private sectors. As the transit agency celebrates its 50th anniversary, it is launching a comprehensive look at the entire RTD service network — including new and emerging mobility options — to determine the future transportation needs of the growing region.

How it Works:

After riders enter a destination, they will see “Transit” as an option in the “choose a ride” selector. Upon selecting the “Transit” option, riders will be able to purchase tickets on all available transit options while also having access to real-time schedules and walking directions to and from transit stations.

Uber’s menu bar will let users purchase and redeem a range of tickets available on RTD services. Users activate tickets, which are stored in the “Transit tickets” section of the Uber app, when boarding transit services. Once purchased, tickets are available even when riders are offline.

Purchasing transit tickets via Uber will cost the same amount as through existing options. Transit ticketing has been enabled using Masabi’s Justride SDK, the first and only mobile ticketing software development kit (SDK) for public transportation, creating a seamless passenger experience combining transit and new mobility.

“This exciting next phase of RTD’s collaboration with Uber is yet another way our transit agency is leading the dialogue about mobility strategy, not just for the Denver metro region but for cities across the globe,” said RTD CEO/GM Dave Genova. “This project broadens our reach and stays at pace with the public’s needs, allowing people to plan and pay for trips from start to finish.”

The announcement follows the launch in January of Uber Transit journey planning, which allows Denver riders to be the first worldwide to use Uber to plan their transit trips with real-time information and end-to-end directions.

 

 

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