ABA Foundation's Quarterly Sales Report Shows Strong Growth in Motorcoach Industry
Based on surveys of the major motorcoach manufacturers selling vehicles in the U.S. and Canada, Q2 data for 2024 shows a 37.1% increase compared to the same quarter in 2023.
Based on surveys of the major motorcoach manufacturers selling vehicles in the U.S. and Canada, Q2 data for 2024 shows a 37.1% increase compared to the same quarter in 2023, but 27.2% lower than 2019 figures.
Photo: American Bus Association Foundation
1 min to read
According to data, motorcoach manufacturers are seeing continued growth in sales since the COVID-19 pandemic, according to the American Bus Association Foundation’s (ABAF) Second Quarter 2024 Motorcoach Builders Survey.
Based on surveys of the major motorcoach manufacturers selling vehicles in the U.S. and Canada, Q2 data for 2024 shows a 37.1% increase compared to the same quarter in 2023, but 27.2% lower than 2019 figures.
Ad Loading...
This quarter, the participating manufacturers sold 480 new and 78 pre-owned coaches, for a total of 558 motorcoaches. This compares with 407 during the second quarter of 2023.
Photo: American Bus Association Foundation
A Closer Look
This quarter, the participating manufacturers sold 480 new and 78 pre-owned coaches, for a total of 558 motorcoaches. This compares with 407 during the second quarter of 2023.
The increase in sales was led by the private sector buying 59.7% more new vehicles than a year ago. This is a positive sign that the private motorcoach industry is continuing its recovery from the losses during the pandemic, according to the ABAF.
The increase in sales was led by the private sector buying 59.7% more new vehicles than a year ago.
Photo: American Bus Association Foundation
The public sector’s buying is also 28.6% higher than a year ago.
"Our industry is seeing positive momentum as we recover and grow post-pandemic. These gains reflect the essential role motorcoaches play in connecting people with places across the country, whether for business, education, or leisure,” said Fred Ferguson, ABA’s president and CEO. “As we move forward, we remain committed to providing safe, reliable, and sustainable transportation solutions that help bring people together and strengthen the group travel and mobility industries."
Premiums remain elevated. Underwriting scrutiny is intense. And claims costs continue to rise at historic levels. Behind those numbers lies a complex mix of legal, medical, and cultural forces reshaping the commercial landscape.
The company said it has remained the most widely purchased model in the new coach market across the US and Canada, according to historical data from the Motorcoach Builders Survey conducted by the American Bus Association
A phased approach to technology, in-house capabilities, and workforce investment is helping transportation leaders break the reactive cycle and build more resilient, revenue-focused operations.
The company's flagship H3-45 is also the best-selling 45-foot motorcoach in North America, according to vehicle registration data from S&P Global Mobility (Polk).
METRO’s Executive Editor Alex Roman spoke with Mueller about the opening event, the company’s progress since launching in late 2022, and the road ahead.
METRO Executive Editor Alex Roman presented the award to the operation’s President/CEO Scott Parsons at the United Motorcoach Association’s EXPO in Birmingham, Alabama.