AdMobilize's AI-powered Audience Analytics System has been integrated into new interactive subway doors that are now deployed at three subway stations on the Yellow Line of the Sao Paulo Metro in Brazil. Photo: AdMobilize
2 min to read
AdMobilize's AI-powered Audience Analytics System has been integrated into new interactive subway doors that are now deployed at three subway stations on the Yellow Line of the Sao Paulo Metro in Brazil. Photo: AdMobilize
Artificial intelligence and computer vision company AdMobilize, announced that its AI-powered Audience Analytics System has been integrated into new interactive subway doors that are now deployed at three subway stations on the Yellow Line of the Sao Paulo Metro in Brazil. Over one million passengers travel the Yellow Line every day.
According to AdMobilize CEO & Co-Founder Rodolfo Saccoman, the incorporation of the AdMobilize anonymous Audience Analytics Solution into the subway system’s new interactive doors will provide ViaQuatro, the company responsible for the new interactive doors, with an advertising platform that also delivers detailed data on the amount of people who watch the displayed advertising as well as their emotional responses while doing so. The screens of the doors are also being used to provide travelers with updated news and information.
“The AdMobilize system quantifies the number of people standing in front of the doors along with their gender, age, dwell time, and facial emotion analysis,” Saccoman explained. “These expressions include happiness, surprise, neutrality, and dissatisfaction, among others. The traditionally used historical-based proof-of-performance data is incomplete and highly inaccurate. Thus, advertisers are quickly embracing AI-built analytics in order to dynamically change their ads and reliably understand the true impact of their advertising.”
The AdMobilize Audience Analytics solution can track real-time ad performance and customer engagement; segment campaigns and content by hour and site; target content by both audience demographic and emotion; and optimize store traffic flow; amongst much more. All captured analytics are fed to a cloud-based dashboard (real-time in less than 15 milliseconds) or API that allows end-users to assess results and performance, identify trends, and make any necessary adjustments to the displayed content.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
CEO Nat Ford’s address offered a look at highlights from 2025, with a focus on the future and the innovative ways the JTA is shaping mobility in Northeast Florida.
Expected to enter service in 2029, these locomotives support the agency’s commitment to offer reliable and efficient rail transportation across South Florida.
Transit agencies depend on safe, reliable vehicles to deliver consistent service. This eBook examines how next-generation fleet software helps agencies move from reactive processes to proactive operations through automated maintenance, real-time safety insights, and integrated data. Learn how fleets are improving uptime, safety outcomes, and operational efficiency.
The new filters include substantially more activated carbon than traditional HVAC filters, which is especially helpful in providing a better transit riding experience for vulnerable populations, particularly children, seniors, and people with chronic illnesses, according to the CTA.
In a recent episode of METROspectives, LYT CEO Timothy Menard discusses how artificial intelligence, cloud connectivity, and real-time data are transforming traffic management, boosting bus reliability, and enabling system-wide transit optimization across cities.
