AdMobilize's AI-powered Audience Analytics System has been integrated into new interactive subway doors that are now deployed at three subway stations on the Yellow Line of the Sao Paulo Metro in Brazil. Photo: AdMobilize
2 min to read
AdMobilize's AI-powered Audience Analytics System has been integrated into new interactive subway doors that are now deployed at three subway stations on the Yellow Line of the Sao Paulo Metro in Brazil. Photo: AdMobilize
Artificial intelligence and computer vision company AdMobilize, announced that its AI-powered Audience Analytics System has been integrated into new interactive subway doors that are now deployed at three subway stations on the Yellow Line of the Sao Paulo Metro in Brazil. Over one million passengers travel the Yellow Line every day.
According to AdMobilize CEO & Co-Founder Rodolfo Saccoman, the incorporation of the AdMobilize anonymous Audience Analytics Solution into the subway system’s new interactive doors will provide ViaQuatro, the company responsible for the new interactive doors, with an advertising platform that also delivers detailed data on the amount of people who watch the displayed advertising as well as their emotional responses while doing so. The screens of the doors are also being used to provide travelers with updated news and information.
“The AdMobilize system quantifies the number of people standing in front of the doors along with their gender, age, dwell time, and facial emotion analysis,” Saccoman explained. “These expressions include happiness, surprise, neutrality, and dissatisfaction, among others. The traditionally used historical-based proof-of-performance data is incomplete and highly inaccurate. Thus, advertisers are quickly embracing AI-built analytics in order to dynamically change their ads and reliably understand the true impact of their advertising.”
The AdMobilize Audience Analytics solution can track real-time ad performance and customer engagement; segment campaigns and content by hour and site; target content by both audience demographic and emotion; and optimize store traffic flow; amongst much more. All captured analytics are fed to a cloud-based dashboard (real-time in less than 15 milliseconds) or API that allows end-users to assess results and performance, identify trends, and make any necessary adjustments to the displayed content.
The company partners with manufacturers such as Kiel Seating, Camira Fabric, and TSI Video, focusing on areas that directly impact both passenger experience and operational performance.
Now in its latest edition, the awards recognize forward-thinking solutions that improve safety, operational efficiency, sustainability, rider experience, and overall system performance.
Advances in data and analytics are giving transit agencies new opportunities to refine maintenance practices, improve efficiency and make more informed decisions about asset performance.
In Part 2 of a two-part conversation, AC Transit’s director of maintenance joins co-hosts Alex Roman and Mark Hollenbeck to discuss his maintenance team’s work with various types of vehicle, training, augmented reality, and more.
In this Consultant Roundtable, Carmen C. Cham shares insights on how agencies can create spaces that are intuitive, connected and built for long-term impact.
The Siemens CBTC System, Trainguard MT, in compliance with New York Subway Interoperability Interface Specifications, enables trains to run as close as 90 seconds apart, using next-generation signaling and continuous communication to keep operations moving seamlessly.
Through the strategic partnership, MOIA America will provide MOIA’s turnkey autonomous mobility solution. This includes purpose-built, autonomous-ready ID. Buzz vehicles equipped with the self-driving system developed by Mobileye, as well as operator training and enablement.
Officials said the project delivers a fully integrated passenger environment featuring improved solar-powered LED lighting, real-time arrival information, and a precision-engineered shelter designed to withstand the Texas climate.
Two battery-electric buses entered service on Earth Day, with four additional vehicles expected to join the fleet this summer. Seven more buses are planned for the end of 2027, bringing Metro’s total zero-emission fleet to 13.
