METRO Magazine Logo
MenuMENU
SearchSEARCH

Biz Briefs: Cubic, Masabi, and More

The latest Biz Briefs installment focuses on new fare payment partnerships, CAD/AVL, and all the latest technologies.

Alex Roman
Alex RomanExecutive Editor
Read Alex's Posts
April 11, 2024
Biz Briefs: Cubic, Masabi, and More

Leveraging Cubic’s Urban Mobility processing platform, Metro Transit’s 40 million annual riders will be able to tap their contactless bank cards, including those residing in Apple Pay and Google Pay, to seamlessly pay for fares with no need to separately procure a dedicated smart card or ticket.

Photo: Metro Transit/METRO Magazine

3 min to read


Biz Briefs covers the latest moves in the industry. Here's the latest from Cubic, Masabi, and ETA Transit Systems.

Cubic to Upgrade Minneapolis Metro Transit’s Fare System

Metro Transit of Minneapolis-St. Paul awarded a significant contract to Cubic Transportation Systems (CTS) to upgrade and modernize the metropolitan region’s Go-To Contactless Fare System.

Ad Loading...

Leveraging Cubic’s Urban Mobility processing platform, Metro Transit’s 40 million annual riders will be able to tap their contactless bank cards, including those residing in Apple Pay and Google Pay, to seamlessly pay for fares with no need to separately procure a dedicated smart card or ticket.

Accordingly, for those riders not carrying or wishing to use such bank-issued products, the Go-To card will be enhanced via registration with a powerful account management system that will allow those users to load fare products such as stored value and period passes to their accounts through an enhanced range of channels including vending machines, the web, and retail outlets.

The new regional system is designed to ensure equity across all user demographics while providing the maximum level of convenience to visitors and occasional and everyday riders. The platform is also designed to support a range of open interfaces to allow for flexible extensions over time including more powerful smartphone utilities and integration with additional modalities such as microtransit, ride share, car share, and parking.

Ohio’s Richland County Taps ETA Transit for CAD/AVL

Mansfield, Ohio’s Richland County Transit (RCT) awarded a contract to ETA Transit Systems, including for a comprehensive Computer-Aided Dispatch/Automated Vehicle Location (CAD/AVL) system, featuring:

  • Dispatch and planning software for optimized route management.

  • Powerful analytics tools for streamlined National Transit Database (NTD) reporting.

  • Onboard announcement systems for improved rider communication.

  • Real-time passenger information systems for enhanced rider experience.

Ad Loading...

The new CAD/AVL system will provide RCT with a centralized platform for managing its 19-bus fleet. Dispatchers will gain real-time visibility into vehicle location, allowing them to optimize routes, respond to disruptions efficiently, and improve on-time performance.

NEORide, Partners Add ABT at Butler County

NEORide, the Council of Governments representing 29 transit agencies across seven states, together with Masabi and Transit, announced the launch of Account-Based Ticketing (ABT) for Hamilton, Ohio’s Butler County Regional Transit Authority.

The agency is a part of EZfare, the largest regional fare payment solution in the U.S. today used by transit agencies across Michigan, Ohio, Kentucky, and West Virginia.

BCRTA riders on the Cincylink and BGo services can now simply scan the EZfare app when boarding the bus or use EZfare smart cards to tap and ride. This revolutionary solution simplifies journeys across the region, eliminating the need to buy tickets ahead of time or from multiple systems, and replacing it with a simple tap of a phone or card.

Thanks to monthly fare capping, CincyLink riders will get the best fares available and never pay more than $120 a month — which corresponds to the price of a monthly pass. This demonstrates a commitment by BCRTA to keeping public transit accessible and convenient for all riders, recognizing its fundamental role in enabling economic and social growth.

More Technology

Portrait of Joshua Schank, Ph.D., alongside the ACES Mobility Coalition logo.
Managementby StaffFebruary 16, 2026

ACES Mobility Coalition Selects Joshua Schank as New Executive Director

Veteran transportation innovator to lead coalition as it pushes nationwide expansion of shared autonomous mobility.

Read More →
Cover photo for Biz Briefs
Technologyby StaffFebruary 16, 2026

Biz Briefs: Glydways Breaks Ground in ATL and More!

In this edition of Biz Briefs, we highlight the latest developments shaping the future of mobility — from manufacturers and technology providers to transit agencies and motorcoach service operators.

Read More →
Denver RTD riders using Tap-n-Ride fare payment system.
Technologyby StaffFebruary 13, 2026

Denver's RTD Sees Strong Early Adoption of Tap-n-Ride Fare System

RTD aims to have 15% of all fare payments by individual customers made via Tap-n-Ride by the end of 2026, as awareness of this contactless payment option grows.

Read More →
Ad Loading...
A Picture of Ster Seating's Parent/Child transit seating product.
Technologyby StaffFebruary 10, 2026

Ster Seating, Maryland Transit Launch First Parent/Child Transit Seat in North America

The configuration uses Ster Seating's Gemini seat platform to create a family-friendly floor layout specifically engineered to accommodate parents traveling with young children.

Read More →
Cover photo for Biz Briefs
Technologyby Staff and News ReportsFebruary 6, 2026

Biz Briefs: Bus and Railcar Orders, Tech, and More

In this edition of Biz Briefs, we highlight the latest developments shaping the future of mobility — from manufacturers and technology providers to transit agencies and motorcoach service operators.

Read More →
Cherriots bus at traffic signal using LYT technology.
Technologyby StaffFebruary 5, 2026

Oregon’s Cherriots, LYT Launch Transit Signal Priority Partnership

The project explicitly targets the busiest and longest route in the Cherriots system.

Read More →
Ad Loading...
Passenger boarding Saskatoon Transit bus.
Technologyby StaffFebruary 4, 2026

Masabi Acquires Passenger Technology Group

Masabi and Passenger share a vision for the future of public transport — connected, customer-centric, and cloud-native — where every step of the journey works together seamlessly to elevate the transit experience.

Read More →
CapMetro customers at a bus stop/
Technologyby StaffFebruary 4, 2026

CapMetro Launches Tap-to-Pay on All Buses

The addition now allows customers to tap their contactless debit or credit card, or a mobile wallet, such as Apple Pay or Google Pay, directly on the onboard fare validators.

Read More →
A blue graphic with lap top and phone iterations of Smith System's Trainer Center.
Technologyby StaffFebruary 2, 2026

Smith System Launches Trainer Center to Scale Fleet Safety Programs

The new hub digitizes trainer-led safety programs, reducing admin work and giving fleets clearer insight into driver behavior.

Read More →
Ad Loading...
Technologyby StaffJanuary 29, 2026

Houston METRO Introduces RideMETRO Fare System

The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.

Read More →