A new partnership between the Jacksonville Transportation Authority (JTA) and Miles will reward customers for riding JTA services.

Miles is a universal rewards platform and app that delivers value for every mile traveled. Users who choose alternative modes of travel or eco-friendly forms of transportation — such as walking, biking, carpooling, or JTA transportation services — are rewarded even more.

Available on iOS and Android, Miles allows anyone with a smartphone to earn miles as they travel. The app is designed to work seamlessly in the background. Miles automatically logs each trip from point A to B and the mode of transportation, while keeping data completely private. To get started, consumers simply download the Miles app. Users can easily view their miles earned per trip and receive personalized rewards that are redeemable either online or at a nearby store.