Masabi announced that it has deployed its JustRide mobile ticketing system on trams and buses to HTM Personenvervoer NV, the public transport company for The Hague, in The Netherlands. The service is now live across the cities’ 17 lines, which account for more than $100 million in fare revenue per year.

In The Hague, passengers without an OV Chipcart previously had to purchase single-use and day tickets, available as disposable smart cards. These tickets cannot be reused and must be bought either on-board or from vending machines at stations throughout the city. JustRide allows passengers to buy tickets anywhere, anytime on their smartphones using an application with support for Dutch, German and English, and payments using IDEAL, the popular Dutch payment system.

As a part of the deployment, JustRide also ‘deeplinks’ to the HTM trip-planning application, allowing real-time A-to-B route planning and service updates to be accompanied by the option to seamlessly purchase and store transit tickets on passenger devices.

Masabi’s JustRide is a cloud-based, end-to-end mobile ticketing and fare collection platform, which comprises award-winning apps for ticket purchase, display and inspection together with back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics.