Masabi's JustRide mobile ticketing now available on SMART train system
With the overwhelming majority of Bay Area transit riders using smartphones, JustRide allows SMART to offer an easy and convenient way to buy tickets and plan transit rides in the area.

SMART’s initial 43 miles of rail corridor includes 10 stations, from the Sonoma County Airport to Downtown San Rafael.
Masabi

Masabi announced it is providing mobile ticketing services for Sonoma-Marin Area Rail Transit (SMART), a brand new commuter rail service in the Sonoma and Marin counties in California, which launched its full service on August 25.
The SMART ticketing app “SMART eTickets” is available for download from Google Play and the Apple App store with reduced fares, until full fares start Sept. 5. Masabi has deployed JustRide, its award winning, end-to-end mobile ticketing system operating in towns and cities around the world.
SMART is the San Francisco Bay Area’s newest transportation option, offering passenger rail services in Sonoma and Marin counties. SMART’s initial 43 miles of rail corridor includes 10 stations, from the Sonoma County Airport to Downtown San Rafael. Future extensions include: Larkspur, scheduled to be completed in 2019; Windsor; Healdsburg; and Cloverdale.
With the overwhelming majority of Bay Area transit riders using smartphones, JustRide allows SMART to offer an easy and convenient way to buy tickets and plan transit rides in the area. To assist customers with their transit trip planning, SMART’s mobile ticketing app is also integrated with the industry leading Transit, which is used by millions of transit riders across the country. The app enables users to:
Locate transit routes and stations near their current location.
Access real-time departure information.
Receive notifications about service disruptions.
Plan trips that also include different forms and modes of transportation like buses, bikeshare and Uber
Masabi’s JustRide is a cloud-based, deployment-proven, end-to-end mobile ticketing and fare collection platform. It comprises award-winning apps for ticket purchase, display and inspection together with back-end infrastructure for secure payments, ticket management, customer service, reporting, and real-time analytics.
“The addition of Masabi mobile ticketing to SMART offers riders a streamlined and easy to use service from the very beginning, saving them valuable time and increasing the quality of their journeys,” said Brian Zanghi, CEO of Masabi. “This is a landmark project that is changing the way people travel in the Bay Area, and we are delighted to be able to be a part of that by giving riders the ability to buy tickets anywhere, anytime at the touch of a button.”
More Technology

Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
CharterUP Expands Into New Mobility and Autonomous Transportation
Vice President of New Mobility Stephen Joos discusses how CharterUP is leveraging its nationwide transportation network, technology platform, and autonomous vehicle partnerships to expand into workforce mobility, campus shuttles, and transit solutions.
Read More →
METRO Magazine Announces 2026 Innovative Solutions Awards Winners
Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence
Read More →
Cummins Introduces Phased Model Year 2027 Launch Strategy
According to officials, the approach is designed to maintain regulatory compliance, support customer production schedules, and provide additional time to ramp production in a disciplined manner that helps ensure a successful transition for the industry.
Read More →
Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
DART Taps Nathaniel P. Ford Sr. as Next President/CEO
Since 2012, Ford has served as the CEO of the Jacksonville Transportation Authority
Read More →
AC Transit’s Cecil Blandon on Building the Next Generation of Transit Maintenance Leaders
The agency’s maintenance chief discusses leadership, workforce development, zero-emission technology, and preparing technicians for the future of public transportation.
Read More →
California High-Speed Rail Authority Signs MOU to Advance High Desert Corridor
The agreement deepens collaboration between the California High-Speed Rail Authority and the High Desert Corridor Joint Powers Agency, supporting design integration, cost savings, and faster delivery of a key Southern California rail link.
Read More →
Building the Next Generation of Transit Technology
In this edition of METROspectives, Luminator CEO Magnus Friberg discusses the company's transformation, the growing role of AI and software, and what's next for transit technology.
Read More →How Data, Strategy, and Community Engagement Are Reshaping Transit
In this edition of METROspectives, strada360 CEO Steve Lassey discusses how transit agencies can better align planning with operations, leverage data to improve decision-making, and build public trust as they prepare for the future of mobility.
Read More →