METRO Magazine Logo
MenuMENU
SearchSEARCH

Riders rank convenience as highest priority when using transit

The Masabi report uncovered that only 500 of the 2,500 people surveyed have access to public transit and could provide responses.

April 16, 2020
Riders rank convenience as highest priority when using transit

 

2 min to read


According to the survey results, more than 40% of riders are now combining ridesharing with public transit for full first-last mile journeys. BostonBRT

Masabi published findings from its latest survey report, “Public Transit Research Report 2020: Key Factors Influencing Ridership in North America,” which sheds light on some of the behaviors affecting public transit ridership across the nation and explores the impact that new technologies and urban mobility services, such as ridesharing, are having on the mobility ecosystem.

Ad Loading...

The report uncovered that only 500 of the 2,500 people surveyed have access to public transit and could provide responses. Of the people who do have access to public transit, 60% make use of transit services, denoting that when public transportation is available, adoption follows. But, because public transit availability is limited, the remaining population is forced to use private cars to get from point A to point B. Most riders with access to public transit (31%) rate convenience as their primary motivator for choosing to ride, over other factors such as price and speed.

According to the survey results, more than 40% of riders are now combining ridesharing with public transit for full first-last mile journeys. As such, there is an opportunity for transit agencies to work with ridesharing and other shared mobility services to help create more seamless journeys for riders. Additionally, 16% of respondents say they now combine public transit and ridesharing to travel on at least a monthly basis.

Additional key findings from the report include:

  • When convenient mobile ticketing solutions were offered, 13% of people either took public transit for the first time or started riding more often

  • 12% of riders reported they would start riding public transit, or ride more often, if mobile ticketing became available to them

  • 33% of people with access to public transit believe their public transit service is improving in quality, while 88% believe their public transit systems are either staying the same or getting better

According to APTA, the average household in the U.S. spends 16 cents of every dollar on private car usage and could save nearly $10,000 a year by taking public transportation instead.

Ad Loading...

To see a full breakdown of Masabi’s survey results, click here.


More New Mobility

A Freebee microtransit van in Miami with text reading "Microtransit as Part of the Network."
New Mobilityby Elora HaynesJuly 10, 2026

Microtransit's Next Test: Becoming Part of the Network

Freebee shows how electric microtransit is moving beyond pilots to fill network gaps, connect riders to transit, and prove lasting value.

Read More →
Blue and white graphic with a professional portrait of Nathaniel P. Ford Sr.

Ford to Leave JTA After More Than 10 Years as CEO

He plans to continue his work advancing innovative mobility solutions to improve the quality of life in communities across the nation. He did not announce specific plans.

Read More →
JTA Celebrates One Year of NAVI Service, Demonstrating the Future of Autonomous Public Transportation
New Mobilityby StaffJune 30, 2026

Florida's JTA Marks One Year NAVI Anniversary

During its first year of operation, NAVI has transported over 15,200 passengers and traveled more than 61,000 miles in autonomous mode without a safety incident caused by the autonomous driving system.

Read More →
Ad Loading...
Passengers in crowded SEPTA station
Managementby StaffJune 29, 2026

SEPTA Board Approves FY2027 Budget Amid Funding Challenges

The spending plan represents an increase of just 1.9% over the current year and includes investments in new buses, additional full-length fare gates, and other customer enhancements.

Read More →
Endera electric buses for California’s Mendocino Transit Authority
Technologyby StaffJune 25, 2026

Biz Briefs: Endera Delivers to California, Safety Vision Teams with San Antonio's VIA, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
New MobilityJune 19, 2026

Modernizing Mobility with CharterUP CEO Armir Harris

From digital transformation to evolving customer demands, CharterUP's Armir Harris offers his perspective on the transportation industry's next chapter.

Read More →
Ad Loading...
A Nova LFSe+ electric bus for STM
Technologyby Staff and News ReportsJune 18, 2026

Biz Briefs: Montréal Debuts Nova Electric Buses and More

In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.

Read More →
A Merchants Fleet driver putting gas in a vehicle with text reading "6 Transit Management Lessons For Colleges and Universities."
New MobilityJune 15, 2026

6 Transit Management Lessons for Colleges and Universities Facing Seasonal Demand Swings

College transportation demand swings wildly throughout the year. Fleet strategies are starting to catch up.

Read More →
Driving Change Through Technology
Technologyby Alex RomanJune 12, 2026

METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility

From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.

Read More →
Ad Loading...
New MobilityJune 5, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →