METRO Magazine Logo
MenuMENU
SearchSEARCH

Rideshare startup to launch on-demand public transit in 2 U.S. cities

Arlington, Texas and West Sacramento, Calif. have selected Via, a technology developer and provider of dynamic on-demand shared rides, to launch a comprehensive on-demand public transit solution for both cities.

November 9, 2017
Rideshare startup to launch on-demand public transit in 2 U.S. cities

Residents in Arlington, Texas and West Sacramento, Calif., will soon be able to use the Via app to instantly book a seat in a shared, dynamically-routed vehicle. Photo: Via

2 min to read


Residents in Arlington, Texas and West Sacramento, Calif., will soon be able to use the Via app to instantly book a seat in a shared, dynamically-routed vehicle. Photo: Via

Arlington, Texas and West Sacramento, Calif. have selected Via, a technology developer and provider of dynamic on-demand shared rides, to launch a pioneering comprehensive on-demand public transit solution for both cities.

In Arlington, the new Via service will launch within a month, replacing the city's single-route bus service and offering transportation options in areas of Arlington where none existed before. In West Sacramento, Via is working closely with City staff to design a fully dynamic city-wide service that will complement other public transportation options.

Residents across both cities will soon be able to use the Via app to instantly book a seat in a shared, dynamically-routed vehicle. The company's algorithm will instantly match passengers with others going their way in a vehicle following an optimized flexible route that minimizes detours and delays.

"In the city of the future, everyone will be getting around in dynamically-routed shared vehicles," said Daniel Ramot, Co-founder and CEO of Via.

Ad Loading...

Via was selected through a competitive procurement process to provide a comprehensive turnkey solution, including its mobile apps and operating system. The rideshare company will be working closely with the cities to develop and customize every aspect of the services, from operating hours and service zones to fare structure and wheelchair accessibility, and will share data with the cities to help inform future planning and investments.

The new Via services will connect residents to jobs, healthcare, education, and entertainment, while reducing the number of single-occupancy vehicles on the road and minimizing congestion and pollution.

"If a city wants to launch a new subway service or fixed-route bus system, the investment required would be many millions if not billions of dollars. With Via's solution, cities can now provide their residents with a city-wide transit system without any of the physical infrastructure costs and with minimal risk," said Zachary Wasserman, Via's Head of Global Business Development.

Service in Arlington, Texas will launch in early December following the Arlington City Council approval on November 7. Service in West Sacramento, Calif. is expected to begin operating in the spring of 2018, pending City Council approval in December.


More New Mobility

Luminator Charts a New Digital Path
Technologyby Alex RomanSeptember 14, 2026

From Hardware to Digital Partner: Luminator Charts Its Next Chapter

CEO Magnus Friberg discusses Luminator’s shift toward becoming a digital partner, the growing importance of software and interoperability, and how AI can help agencies improve operations and passenger experience.

Read More →
Rendering of an Alstom train in a VIA Rail Station
Technologyby Alex RomanSeptember 10, 2026

Biz Briefs: Alstom Lands Canadian Contract, LYT to Supply California TSP, and More

In METRO's latest installment, we take a look at recent news from Complete Coach Works, Beep, FlixBus, and more partnerships making headlines across the transportation sector.

Read More →
A CharterUP branded Holon AV.
Technologyby Alex RomanAugust 28, 2026

CharterUP’s Armir Harris on Technology, AI, and the Future of Group Mobility

In a recent episode of METROspectives, CharterUP Founder/CEO Armir Harris discussed the company’s evolution from an online charter bus marketplace into a technology platform supporting public- and private-sector mobility and much more.

Read More →
Ad Loading...
The Future Hits the Road
Technologyby Alex RomanAugust 17, 2026

Jacksonville’s NAVI Project Charts a New Course for Autonomous Public Transportation

Through its NAVI program, JTA is showing how autonomous vehicles, intelligent infrastructure, and coordinated operations can work together to deliver everyday public transportation.

Read More →
Luminator software product example
Technologyby Staff and News ReportsAugust 14, 2026

Biz Briefs: Luminator Marks Milestone and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
An LA Metro bus and railcar.
New Mobilityby Alex RomanAugust 7, 2026

New Tricks for Old Bureaucracies: Joshua Schank on Making Transit Innovation Stick

Former LA Metro Chief Innovation Officer Joshua Schank discusses why good ideas aren't enough, how transit agencies can overcome resistance to change, and why today's challenges demand more innovation.

Read More →
Ad Loading...
Innovative Solutions Awards: DART, Kuba Pay Launch Next-Gen Fare Payment
Technologyby Alex RomanAugust 5, 2026

How DART's GoPass Is Redefining Regional Mobility

Serving 14 transit agencies, GoPass simplifies multimodal travel by allowing riders to plan, pay for, and manage an entire trip through one app.

Read More →
An OCTA ZEB.
Technologyby Alex RomanJuly 31, 2026

Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
A CharterUP branded Holon AV.
New Mobilityby Alex RomanJuly 31, 2026

CharterUP Expands Into New Mobility and Autonomous Transportation

Vice President of New Mobility Stephen Joos discusses how CharterUP is leveraging its nationwide transportation network, technology platform, and autonomous vehicle partnerships to expand into workforce mobility, campus shuttles, and transit solutions.

Read More →
Ad Loading...
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →