For improved pooling efficiency, Go360 “blacklists” high-traffic corridors, highways, and on-ramps, allowing the routing algorithm to leverage the free flow of inner-city roads. Screenshot via Go360

Subscription service Go360 is opening its service to paid customers to deliver a more convenient, affordable, and safe way to get from home to work or connect to local transit hubs in Sacramento, Calif. Aimed at serving users in dense, urban areas, Go360 uses all electric vehicles in a first- and last-mile pooled model to provide consumers a better and faster way to travel. Rides average $2.50 a time, with a monthly subscription.

The all-employee drivers are always close by so the customer wait time is a maximum of five minutes. The startup is part of the premier accelerator UC Berkeley SkyDeck.

Go360 has been serving alpha riders — employees, family, and friends — in a limited area in Sacramento since November 2019 and will now be offering the ride-hailing service to the community. The company has plans to expand to other Northern California cities: Davis, Berkeley, Emeryville, and Oakland, and eventually will roll out to other metro areas. Currently, Go360 has released a Rider and Driver app that allows its riders to use the service.

For improved pooling efficiency, Go360 “blacklists” high-traffic corridors, highways, and on-ramps, allowing the routing algorithm to leverage the free flow of inner-city roads. This also increases the accuracy of the estimated trip times. It uses its Vision APIs to analyze camera data to generate information about traffic, curb management, pick up, and drop off, to further increase the efficiency of its service. Long-term, the infrastructure can be leveraged to power self-driving cars to operate in the same areas.

While other on-demand ride services focus on oversupplying the market with drivers, Go360 is investing in the quality of the drivers, the premium cars, and providing more predictable rides. Go360 drivers are company employees — paid by the hour, not by the mile — and with no service fees. They also receive company benefits so they comply with the new California AB5 regulations.