Many of the top frustrations cited by U.S. commuters have to do with how they pay fares, with a majority saying they recognize the benefits contactless payments can provide to improve the commuting experience, according to a new survey released by MasterCard Worldwide.
The online survey, conducted by Harris Interactive on behalf of MasterCard between November 21 and December 6, 2011 among 1,607 adults across seven major U.S. cities, evaluated common pain points transit riders have experienced when relying on cash to pay for their trip:
When presented with the option to use a contactless payment option instead of cash on their daily commute, riders were clear in their desire for a better way to pay. Of those who take multiple modes of mass transit each day, three-quarters (75%) wish there was one payment card that could be used to access all mass transit systems near or within their local city. Two-thirds of riders (66%) say they would be likely to use a Tap & Go form of payment to pay for mass transit if it were an option to them. Nearly half of all commuters (47%) say they would use their mobile phone to pay for mass transit.
The MasterCard survey also found that reducing transit travel time is high on U.S. commuters' wish lists. Riders estimate they spend an average of 2.7 hours per work week (32 minutes per day) accessing the mass transit system. Yet, when asked about the benefits of using a Tap & Go form of payment, riders estimated they could shave nearly an hour a week (an average 11 minutes per day) from their commute.
According to the survey, there are a number of payment frustrations that contribute to current, lengthy transit travel times: