TransLoc introduced a new app that is designed to make using transit easier and attract new riders.

"Over half of Americans now own a smartphone, and they're using it for a lot more than talking," said Curt Pasfield, product manager, TransLoc. "Mobile access is the key to better communication with riders and increasing rider satisfaction."

Real-time information usage data reflects the already exorbitant mobile consumption rate of riders; from 2012 to 2013, TransLoc saw monthly usage of its industry-first smartphone apps more than triple with app usage accounting for almost 82% of total traffic.

TransLoc’s response is TransLoc Rider, an app designed to meet the needs of the mobile rider with innovative features and a user-friendly interface, according to the company. Riders can now set alerts to notify them when their bus is arriving. This allows them to focus their undivided attention on the task at hand, instead of watching the clock for fear of missing the bus.

TransLoc Rider is also location-aware, eliminating many of the obstacles that infrequent or unfamiliar riders experience by automatically identifying nearby transit agencies as well as the closest stop and its routes and arrival times. All routes and stops within a 25-mile radius are instantly searchable with just a few letters, placing the entire transit system at the riders' fingertips.

The release of the new app underscores TransLoc's ongoing commitment to provide the best possible user experience and reflects their mission to revolutionize transit for riders.

TransLoc Rider is available at the Apple App Store.