Growing Out West: TRC Expands to Third California Agency
TRC Names Chief Development Officer
In the new role, effective immediately, Dick Alexander will continue leading TRC’s business development functions.

After joining TRC in March 2022, Dick Alexander focused on growing the business development team, designing and implementing TRC’s sales process, and creating a pipeline of business opportunities.
Photo: TRC
The Routing Company (TRC) announced Dick Alexander as chief development officer (CDO). Alexander previously served as TRC’s VP of business development.
In the new role, effective immediately, he will continue leading TRC’s business development functions and expanding its international market presence, according to the company's news release.
“Dick is an outstanding, humble leader and a proven sales professional, and his mark on TRC has been undeniable since the day he joined,” said James Cox, CEO of TRC. “Not only has he developed and coached our international sales team to higher performance, but he also maintains a steady and strategic focus on industry trends and opportunities. He is truly a visionary that understands what communities and riders need and remains a genuinely caring leader who invests passion into solving every challenge. As CDO, he is well positioned to continue leading TRC’s international expansion and evolving mobility as we know it.”
After joining TRC in March 2022, Alexander focused on growing the business development team, designing and implementing TRC’s sales process, and creating a pipeline of business opportunities.
“TRC is a fantastic company, and I am privileged to work with such a smart and passionate team,” said Alexander. “The future of on-demand public transport is bright and I’m excited for TRC to be part of leading this important new mode of shared mobility.”
A transit industry veteran of more than four decades, Alexander brings executive leadership experience encompassing scheduling and operations management, business operations, sales, and business development, strategic planning, and team management and organizational development.
Prior to joining TRC, Alexander served as CEO of Transdev. He also spent over 20 years in executive management positions for Ryder/ATE (First Transit), Door-to-Door Transportation, and ATE Management and Services.
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