METRO Magazine Logo
MenuMENU
SearchSEARCH

Uber Report Looks at the Changing Face of Mobility

Overall, the paper looks at the changing role of public transit agencies as they look to expand their network to increase mobility options in the communities they serve.

by Alex Roman
January 26, 2021
Uber Report Looks at the Changing Face of Mobility

When a rider in Marin opens the Uber app, he/she/they will see a new option called “Marin Connect” that can be booked as it would with UberX. This is just one of the examples of trends coming down the road for transit.

Credit:

Uber

2 min to read


Uber released a thought paper, “Transit Horizons: Toward A New Model of Public Transportation,” which gathers feedback from public transit leaders and taps into economic models, rider travel trends, and technology developments to offer insights the company hopes will “spark a few ideas” as the industry begins to look ahead at the changing mobility models in communities nationwide.

Structural changes around unemployment, rider preferences, and working from home are likely to linger and still impact public transit well into 2021 and beyond. Because of this, Uber’s Transit team looked at how to build resilient alternative models for public transit. Top forecasts for the future include:

Ad Loading...
  • Travel patterns and density can help agencies determine where on-demand service could work best for riders and agencies.

  • Pockets for significant cost savings exist today by incorporating on-demand service delivery models into current fixed-route or demand-response models.

  • Ridesharing and on-demand service can help increase equity and allow for rider and geographic expansion.

  • Rather than planning once every few years, network and service planning and redesign will occur monthly, weekly, or even daily to reflect actual rider travel patterns.

  • Rider travel patterns will dictate the future of transportation.

  • Transit managers will become mobility managers.

Overall, the paper looks at the changing role of public transit agencies as they look to expand their network to increase mobility options in the communities they serve. While stressing that bus and rail services remain the most efficient way to move masses of people, the report also identifies the potential increases in efficiencies and decreases in costs that could be found through these “alternative” modes of transportation, focusing on five key points:  

  • Ideas on how to create resiliency through new business models, service models, cost structure, and technologies.

  • How to create an optimal mix of rideshare services for increased rider satisfaction and cost reduction.

  • The changing role of transit manager to mobility manager.

  • How to shift from a fixed cost structure to one that flexes with true rider demand.

  • How technology can be applied to merge different transit service delivery models.

Read the full paper here.

 

More New Mobility

New Mobilityby StaffJanuary 30, 2026

Chicago's Pace Expands VanGo Mobility Program

The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.

Read More →
BusJanuary 22, 2026

Biz Briefs: BART, Uber Launch Partnership and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Transit agencies depend on safe, reliable vehicles to deliver consistent service. This eBook examines how next-generation fleet software helps agencies move from reactive processes to proactive operations through automated maintenance, real-time safety insights, and integrated data. Learn how fleets are improving uptime, safety outcomes, and operational efficiency.

Read More →
Ad Loading...
Transit signal priority and public transit agencies.
New Mobilityby Alex RomanJanuary 16, 2026

How AI is Redefining Transit Operations and Signal Priority

In a recent episode of METROspectives, LYT CEO Timothy Menard discusses how artificial intelligence, cloud connectivity, and real-time data are transforming traffic management, boosting bus reliability, and enabling system-wide transit optimization across cities.

Read More →
New Mobilityby StaffJanuary 15, 2026

U.S. Transit Trails Global Peers, Transportation for America Report Outlines Path Forward

The analysis finds that a $4.6 trillion investment across all levels of government over 20 years ($230 billion per year) would be required to build, operate, and maintain a transit network that approaches the level of service within a cohort of 17 global cities with world-class transit systems.

Read More →
RailJanuary 15, 2026

Biz Briefs: Alstom Supplying TTC Subways, SilverRide Lands California Contracts, and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
Ad Loading...
Railby Staff and News ReportsJanuary 9, 2026

Biz Briefs: Hitachi Rail, GreenPower, and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →
An image of a woman exiting a Via microtransit fane with text reading "How to Scale Microtransit Through Data."
New Mobilityby Elora HaynesJanuary 8, 2026

Microtransit’s Next Chapter: Data, Equity, and Job Access at Scale

Via data shows microtransit boosts job access, equity, and commutes when designed to feed fixed routes, not compete with them.

Read More →
New Mobilityby Alex RomanJanuary 5, 2026

Forest River Working to Redefine Reliability, Responsibility in the Bus Industry

As the transportation landscape continues to evolve in the wake of the pandemic, few manufacturers have faced, or embraced, change as decisively as Forest River Bus.

Read More →
Ad Loading...
Technologyby Staff and News ReportsDecember 24, 2025

Biz Briefs: Electric Paratransit Buses in San Francisco and More

Biz Briefs covers the latest supplier news in the motorcoach and public transit industries.

Read More →