Via announced a new public transportation deployment in partnership with Fort Worth, Texas’ Trinity Metro. The service, called Mercantile  ZIPZONE, is a new on-demand shared transit network bringing TEXRail and bus commuters first- and last-mile connections to the Mercantile Center Station.

ZIPZONE marks Via’s third on-demand public transportation deployment in Texas, joining successful shared transit deployments in the neighboring cities of Arlington and Austin. More than 175,000 trips have been taken with Via’s Arlington service since the city’s pilot program launched in December 2017, earning a 97% approval rating from users.

Using the Trinity Metro ZIPZONE app, riders are able to hail a shuttle directly from their smartphone. Via’s advanced algorithms will enable multiple riders to seamlessly share the vehicle. The powerful technology will direct passengers to a nearby virtual bus stop within a short walking distance for pick up and drop off, allowing for quick and efficient shared trips without lengthy detours, or inconvenient fixed routes and schedules.

ZIPZONE will operate 7 a.m. to 7 p.m., Monday through Friday. There will be no charge to use the service at launch. After the free period, rides will vary $1 to $3.

The project will operate in partnership with Avis Budget Group, who will  provide the vehicles, as well as turnkey fleet management services, including maintaining the vehicles to ensure they are ready to hit the road.

Commuters in Fort Worth can use the new ZIPZONE service by downloading the Trinity Metro ZIPZONE smartphone app powered by Via, available on iOS and Android. Users can book rides between the Mercantile Center Station and anywhere within Mercantile ZIPZONE boundaries.

Via has been tapped by cities and transportation players around the world to help re-engineer public transit from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via now has more than 80 launched and pending deployments in nearly 20 countries, providing more than 60 million rides to date.