The pressure of managing a university parking and transportation operation can be significant. But the challenges vary from campus to campus, state to state and region to region. In this issue's poll, university managers' challenges range from keeping up with growth to maximizing cost efficiencies.
Keeping up with growth We have experienced steady growth in ridership — no less than 15% each month. For this reason, our campus shuttles are bursting at the seams with students. Efforts are being made to partner with the local transit provider; however, their vehicles (20- to 27-passenger cutaway buses) are much smaller than our 35-foot Gilligs, and routes are a lot longer than most students are willing to tolerate. Furthermore, we are being asked to provide additional stops in the downtown area (which is being redeveloped) and other locations throughout the Bowling Green community. Unfortunately, we don’t have enough equipment or revenue to meet the demand for our service; however, we will continue to solicit federal funding opportunities and best practices for ways in which we may overcome this obstacle. Alonda Massey Transit General Manager Parking and Transportation Services Western Kentucky University.











