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She is a marketing professional with a 16-year career in the bus industry, and founder of VB Group.
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Still in the first year on the job, Fred Ferguson, President/CEO of the American Bus Association, just recently helmed his first Marketplace, which was coincidentally held the day the new Administration announced its plans to implement tariffs on countries including Canada and Mexico.
Read More →Peter Picknelly served Peter Pan Bus Lines for more than 50 years.
Read More →The ABA’s Peter Pantuso and UMA’s Larry Killingsworth discuss the state of motorcoach operations today, the fight for emergency funding, and what the future may hold in a post-pandemic world.
Read More →Scheduled bus lines throughout the country appear ready for takeoff. That is, they are methodically adopting the qualities of airlines, with all the complexities and strategic challenges involved. Dynamic scheduling, sophisticated pricing, reserved seating and even frequent traveler programs are giving the sector a makeover. The heightened competition is bringing added turbulence to a once sleepy mode of travel and rapidly changing its public image.
Read More →US Environmental Protection Agency Administrator Lee Zeldin announced that the EPA is seeking information from major diesel engine manufacturers on critical data on DEF system failures.
Read More →TriMet ramps up hiring of new bus operators as more people return to pre-pandemic travel patterns.
Read More →Victor S. Parra is the president/CEO of the United Motorcoach Association.
Read More →While it is difficult to try to generalize every operator and create a single marketing plan that could be rolled out across multiple companies, there are indeed some “best practices” that every company should implement when creating their own strategic plan. Some “best practices” that every company should implement include “engineering an experience” for customers, using email marketing data, developing a responsive website and investing in a social media presence.
Read More →Former president of United Bus Technology Christian Riddell issued an open letter to the motorcoach industry, below is the letter in its entirety.
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