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Riding out the aftereffects of 9/11 made the motorcoach industry more resilient and better equipped to handle this economic downturn. Assessing costs and charging competitive prices as well as rethinking marketing techniques are some practices being employed.
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Transit Unplugged has grown exponentially from its roots as a passion project, but its website hadn’t kept up with the episodes, guests, and broad range of content.
Read More →METROspectives has a conversation with the American Bus Association (ABA) President/CEO Peter Pantuso, who discusses the impact COVID-19 has had on the motorcoach industry and why he believes Congress must act to help support an industry that is mostly made up small, mostly family-run businesses.
Read More →Nicole Recker, VP of mobility services and administration at Texas’ DCTA, and Tom Ryden, senior project manager for LAN, join METRO's Alex Roman to discuss the implications for transit caused by the pandemic, how branding and messaging will play a part in ridership returning, much more.
Read More →As a growing number of riders and the general public look to online videos for information and entertainment, some transit systems are producing their own videos to more effectively reach out to and inform their customers.
Read More →The Metro Regional Connector Project extends from the Metro L Line (Gold) Little Tokyo/Arts District Station to the 7th Street/Metro Center Station in downtown Los Angeles.
Read More →The campaign comes after transportation officials called out Congress for passing a three-month, short-term extension to crucial highway funding before cutting out for August recess.
Read More →These days, it’s a given that nearly everyone publishes a blog, is on Facebook, Twitter or all of the above. More and more of our work and personal lives have gravitated online. With nearly everyone seemingly reporting everything online, how does a transit agency or coach operator handle situations presented by employee scribes who blog publicly about their job?
Read More →Mark Aesch, CEO/Founder of TransPro Consulting, joins METRO’s Executive Editor Alex Roman to discuss how to think differently about transit, moving away from the ridership question, his Rays The Mark Foundation, and much more.
Read More →At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.
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