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OUTFRONT QRad is a new content control capability that allows audiences to engage with ads by triggering changes directly on OUTFRONT's Liveboards.
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Intersection has been Metro Transit’s advertising partner since 2007.
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The network of digital information kiosks and bus shelters will bring the latest technology and real-time transit information to more riders across the region.
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Digital advertising has found a place in transit, and while it comes with a set of challenges along the way, agencies are taking advantage of the screen space to better inform riders in real time.
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In the face of COVID-19’s impact on transit ridership, this initial phase of “Forward for All” aims to strengthen this trust and pride in the region’s transit system by building awareness of the economic, environmental, and quality of life benefits of public transportation.
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In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
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Over 10 million rides have been taken using the three types of unlimited-ride passes since introducing the promotional discounts Memorial Day weekend.
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Passenger safety, real-time updates and digital advertising are all ways to improve the ride experience.
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The advertising is complemented with community outreach and direct intervention resources through a partnership with the Didi Hirsch Suicide Prevention Center.
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Since its inception, the "We Got You!" campaign has delivered over 20 million impressions and increased ridership 10.6% between May and August.
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