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The agency first tapped Intersection in 2005, when, operating as Titan, the company won a competitive contract granting the exclusive rights to sell advertising on its 1,400 buses and facilities
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Introducing alcohol ads could boost advertising revenues by $1.5 million to $3 million, the report said.
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In addition to adding new screens, 159 of the CTA’s existing 283 digital advertising displays will be upgraded.
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In a separate ordinance, the city agreed to stop removing currently illegal benches at some stops unless they are unsafe.
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Each digital display is expected to generate at least four times more revenue than the static ads they replace and significantly expand Metro’s digital advertising network.
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The crisis has pushed operators to use new workforce development tactics, including adding full-time human resources departments, increasing marketing and advertising, and enhancing their benefits package to be more attractive to job hunters.
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Every time a bus passes an advertiser’s location of choice, a 15-second audio spot plays through onboard speakers. To reinforce the audio message, a visual text message is displayed simultaneously on the same bus marquee that also provides passengers with route information.
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As part of the exclusive partnership, customers will begin seeing interior transit cards on buses advertising a unique code for a free ride on Uber for first-time users.
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Its current advertising guidelines ban political campaign ads, which pertain to specific candidates, parties and ballot questions. The agency also does not allow ads that are considered “demeaning or disparaging” to an individual or a group.
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While ridership continues to grow across the industry, many transit agencies are focused on ways to grow millennial usage, including the addition of USB charging stations, Wi-Fi, and real-time bus arrival technologies, as well as targeted advertising and marketing campaigns.
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