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With an aim to help operators prepare for the changing landscape, technology was a big focus at 2017 UMA Expo, which also included a fond farewell to long-time President/CEO Vic Parra.
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In order for scheduled repairs to take place when subway ridership was at its lowest all year, the Maryland Transit Administration undertook an unprecedented plan to shut down the central core of the 33-year-old subway system for 21 days.
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The campaign, called “Caltrain Manners,” is the result of a recent online survey, where passengers were asked what annoyed them most about their fellow riders. Caltrain tallied the results to determine the three worst passenger gaffes.
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While it is difficult to try to generalize every operator and create a single marketing plan that could be rolled out across multiple companies, there are indeed some “best practices” that every company should implement when creating their own strategic plan. Some “best practices” that every company should implement include “engineering an experience” for customers, using email marketing data, developing a responsive website and investing in a social media presence.
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Everywhere, evidence reveals how we’re moving into a less-consumptive, sharing-based society. Whether it’s people’s homes, torrent files or a car ride downtown, sharing is in. As environmentally conscious and economically prudent reducers and re-users, millennials are choosing non-traditional forms of transportation. This behavior has already had a huge impact on the way the transit industry is planning for its future.
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Some “best practices” that every company should implement include “engineering an experience” for customers, using email marketing data, developing a responsive website and investing in a social media presence.
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Pilot of new information service to provide live notifications of severe delays directly to customers' mobiles or computers to alert them more quickly. First time that Twitter has partnered with a transport authority to provide live travel information to customers using this innovative approach.
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The agency created a geofilter allowing any user of Snapchat in the area to select the LADOT Transit filter showcasing LADOT Transit’s DASH and Commuter Express buses.
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A transit authority’s website, contact center tools and social media are all critical touch points for customers as they engage with transit agencies. At this stage in the relationship, the focus should be on informing and educating prospective customers so they have the incentive to provide their demographic information (e.g. email address, cell phone number, social media contact, etc.).
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New and improved systems help detect any signs of a fire, even before flames come into play. Better detection leads to a quicker and more efficient response to out-of-the-ordinary conditions with different modes of suppression, depending on the needs of the vehicle.
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