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At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.
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With more people riding Bay Area Rapid Transit and Caltrain rail lines and fewer using Bay Area buses, the Metropolitan Transportation Commission is unable to explain why the trend is occurring, however, service cuts and sprawling growth in suburban areas were cited as possible factors.
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The number represents an increase of more than 48 million trips and the highest third quarter ridership since 1974.
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METRO spoke with Metro’s President/CEO Thomas C. Lambert about his journey from police officer to head of a public transportation system as well as the success the agency has experienced over the last several years and EXPO.
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New report on second quarter of 2014 shows a 1.1% increase over the same quarter last year, representing an increase of 30 million more trips. Public transportation ridership outpaced urban vehicle miles traveled, which grew at 0.97% for this quarter.
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Currently, the only option is a 2 a.m. Amtrak train three days a week. The plan simply calls for increased rail service at reasonable hours.
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Riders of all ages and in all regions place the greatest value on factors like travel time, proximity, cost, and reliability above safety, frequency, and perks like Wi-Fi when choosing whether or not to take public transportation.
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Eliminating the use of cash on buses and introducing the mobile app used by commuter rail passengers to other public transit lines are strategies under consideration by state officials as ridership numbers have declined due to steady fare increases.
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In total, 13 apartment complexes are running shuttle services to the University of Georgia, some at double the frequency that Athens Transit offers. The influx of shuttles is a result of increased competition with apartment complexes located closer to the university.
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Those who depend on mass transit believe that service should be available 24/7 so that they can get to where they need to go, whenever they need to get there. In New York, MTA customers can hop on the subway 24 hours a day. In Chicago, CTA riders can use the Blue and Red “L” lines around the clock. But in cities like Boston and Philadelphia, major service lines and routes are not always all that convenient in the early hours of the morning — until now.
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