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ArticlesApril 28, 2008

Is the Motorcoach Industry Ready to Ride Out the Recession?

Whether the U.S. is truly in a recession is debatable, but motorcoach operators should be prepared during this time of economic uncertainty. Instituting fuel surcharges, cutting costs and boosting advertising to foster more business are some tactics to take.

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Newsby StaffNovember 13, 2007

Amtrak wraps train for TV promotion

Acela Express to display advertising for History Channel special.

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ArticlesJanuary 12, 2007

Beaten by a nose

San Francisco MTA pulls plug on ill-conceived advertising campaign.

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Newsby StaffOctober 2, 2006

Pittsburgh Port Authority signs $1.1M ad campaign

Campaign is single biggest advertising partnership in Port Authority history.

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Newsby StaffJanuary 10, 2006

ABA publication expands travel market reach

Outside firm with travel industry ties to help with editorial and advertising functions.

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Newsby StaffJanuary 3, 2006

N.Y. MTA contracts with Viacom for ad displays

Company will handle advertising on subway cars and in stations.

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Articlesby StaffAugust 1, 2005

Greyhound revamps brand image

Updated logo, new advertising strategy and refurbished buses part of campaign.

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Newsby StaffMarch 30, 2005

MBTA plans TVs for subway to raise funds

The agency, which faces a $10 million deficit, could generate $3.5 million from advertising revenues per year.

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Newsby StaffJuly 11, 2003

Feds warn of potential danger of bus wraps

Vinyl film advertising can make emergency exit windows inoperative.

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Newsby StaffMay 29, 2003

Tempe, Ariz., transit program wins advertising award

The campaign employed a variety of advertising, public relations and public involvement activities to encourage Tempe residents to ride the bus, bike and walk.

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