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Research suggests that when looking for a place to settle, the most important criteria for those aged 24 to 44 is easy access to transit.
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The special fare is available from the first train on Saturday to the last train on Sunday and may be used across all zones and all lines.
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As ridership is decreasing nationwide, many agencies are concentrating on developing a multimodal approach to better tie in first, last-mile options with bus services serving as the backbone.
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To be sure, there is no substitute for offering high-quality bus or rail transit service, but many transit agencies skimp when it comes to marketing, outreach, and education and, as a result, the public often has no idea how good the service may actually be. Buses also have an image problem in many communities, which proper marketing could help address. Witness the huge sums spent by automakers in crafting the image of their automobiles.
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The number of younger people getting drivers’ licenses has continually declined since 1996 and that adults between the ages of 20 to 30 are more likely to stay in cities rather than move to suburbs, according to the United States Public Interest Research Group. This data, then, would indicate that the millennial generation (the largest generation) is a major contributor to the surge in ridership transportation organizations across the country are experiencing.
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