Santa Cruz Metropolitan Transit District (METRO) and Masabi launched a new contactless and COVID-safe mobile ticketing solution, Santa Cruz METRO Splash Pass, that will make riding public transit easier and more convenient in Santa Cruz County and on the Highway 17 Express.
The METRO Splash Pass, powered by Masabi’s Justride platform, can be downloaded from Google Play and the Apple App Store. Riders have the option of purchasing local and Highway 17 Express tickets including full or discounted options. Single-ride, 15-ride, single-day, three-day, seven-day, and 31-day passes are available using a debit or credit card or via digital payment services such as Apple Pay. Once purchased, riders simply activate their tickets on their phones and present them to the driver when boarding for visual validation.
Santa Cruz METRO currently transports more than 5 million passenger trips a year, operating a fleet of 102 buses on 26 fixed-routes.
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