Santa Cruz Metro, Masabi Launch Contactless Mobile Ticketing App
The new mobile ticketing solution will make riding public transit easier and more convenient in Santa Cruz County and on the Highway 17 Express.
The new mobile ticketing solution will make riding public transit easier and more convenient in Santa Cruz County and on the Highway 17 Express.
Santa Cruz METRO
Santa Cruz Metropolitan Transit District (METRO) and Masabi launched a new contactless and COVID-safe mobile ticketing solution, Santa Cruz METRO Splash Pass, that will make riding public transit easier and more convenient in Santa Cruz County and on the Highway 17 Express.
The METRO Splash Pass, powered by Masabi’s Justride platform, can be downloaded from Google Play and the Apple App Store. Riders have the option of purchasing local and Highway 17 Express tickets including full or discounted options. Single-ride, 15-ride, single-day, three-day, seven-day, and 31-day passes are available using a debit or credit card or via digital payment services such as Apple Pay. Once purchased, riders simply activate their tickets on their phones and present them to the driver when boarding for visual validation.
Santa Cruz METRO currently transports more than 5 million passenger trips a year, operating a fleet of 102 buses on 26 fixed-routes.
More Technology
ETA CEO John Maglio on Transit Technology, Innovation, and Building Agency Trust
ETA founder and CEO John Maglio explores the evolution of transit technology, the importance of reliable systems, and how stronger partnerships can help agencies improve operations and the passenger experience.
Read More →
Lextran, Via Team for On Demand, HDR to Work on Twin Cities BRT, and More
In METRO's latest installment, we also take a look at recent news from Keolis, Complete Coach Works, Anchor Transportation, and more partnerships making headlines across the transportation sector.
Read More →
Caltrain’s Electrification Drives a New Era of Ridership Growth
The railroad’s shift to electric service has brought more frequent trains, stronger customer satisfaction, and increased ridership, earning it APTA’s Outstanding Public Transportation System award.
Read More →
Video Surveillance in Public Transit: What Riders Really Think
As video surveillance gains public acceptance, new research from Axis Communications reveals what transit riders expect from agencies when it comes to safety, privacy, and AI.
Read More →
New York MTA Launches Historic $1.9B Signal, Track Modernization Project
Funded in part by congestion pricing revenue, the project will replace nearly century-old signals along the A and C lines in Brooklyn and Queens.
Read More →
Biz Briefs: New Electric Offering from Alexander Dennis/Volvo, Transdev in Boston, and More
In METRO's latest installment, we also take a look at recent news from STV, WSP, Prevost, and more partnerships making headlines across the transportation sector.
Read More →
Roman Cornell on ABC Companies’ Evolution and the Future of Passenger Transportation
The company’s CEO discusses carrying forward a third-generation family legacy, ABC’s continued evolution in passenger transportation, support for increasingly complex fleets, and how technology and continued investment could help operators improve uptime.
Read More →
ETA CEO John Maglio on Transit Technology, Innovation, and Building Agency Trust
ETA founder and CEO John Maglio explores the evolution of transit technology, the importance of reliable systems, and how stronger partnerships can help agencies improve operations and the passenger experience.
Read More →
Frontrunner Bus Group Introduces XF Low-Floor Bus with Enhanced Accessibility
The new mid-sized bus features a full flat-floor design, eight-inch curbside step-in height, and zero-entry rear ramp to improve passenger access and operational flexibility.
Read More →
Building a Flexible Path to Transit Electrification with BAE's John Hroncich
John Hroncich discusses BAE Systems’ modular and scalable approach, lessons learned from decades of real-world operations, and how agencies can identify electrification strategies that fit their fleets.
Read More →