WSP USA is now offering its Mobility Marketplace — a full suite of integrated services to help transportation agencies solve their modern transportation challenges using Future Ready® technology.
“The Mobility Marketplace will integrate a network of disparate mobility services into one efficient, usable platform for busy people on the move,” said Patrick McGowan, WSP USA mobility operations director and sr. VP. “Imagine being able to plan, reserve, and pay for your travel combining multiple modes into one transaction. For our clients — such as departments of transportation, tolling authorities or transit agencies — this can help them realize reduced administrative costs; combine systems; achieve economies of scale; and provide better, faster, and more reliable services to their customers.”
Implemented and operated by the comprehensive expertise of WSP’s multidisciplinary teams, the Mobility Marketplace consolidates a variety of mobility services for selected transportation modes and services: tolling, transit, ferry, road usage charging, managed lanes, congestion pricing, parking, pay-as-you-drive registration, pay-as-you-drive insurance, carsharing, ride hailing, micromobility, taxi, electric vehicle charging stations, and trip planning and booking services.
Mobility services are combined into one program management office, allowing seamless delivery of diverse travel needs in all administrative, strategic, delivery, and operational functions. Multiple transaction providers are also consolidated into one system, which allows for enhanced incentive programs to better balance individual travel decisions with societal use system requirements.
By partnering with private sector services, such as shared mobility and microtransit providers, WSP’s Mobility Marketplace allows public agencies to extend their ability to meet their goals and objectives without burdening taxpayers, while transportation agencies will benefit from developing proof of concepts and pilot deployments to test new ideas, refine services, and ensure best-in-class service for their customers, according to the firm.
Traditional infrastructure — such as revenue collection and intelligent transportation systems — are incorporated with new programmatic solutions for an enhanced, tailored customer experience. Services are refined and enhanced continuously based on data from real life customer interactions, using a combination of artificial intelligence learning and data aggregated from various points throughout the transportation system.