Bytemark announced the launch of Journey by Bytemark, a new mobile application that helps riders pay for transit tickets and passes across North America, according to the company's news release.
Journey brings multiple agencies into a single app, providing public transit organizations with a mobile ticketing opportunity.
The Journey app offers a mobile ticketing option to passengers. The Software-as-a-Service (SaaS) model, part of the Bytemark Bridge platform, makes it possible for North Americans to experience it in areas that are often overlooked, according to Bytemark.
Bytemark launched the new app to help agencies enable mobile ticketing in a way that is efficient. There are no upfront costs. The Journey app brings the public transit industry’s original mobile ticketing solution to riders regardless of agency size.
The Journey app offers alternative avenues to equity. Fare capping discounts passenger tickets once the threshold for purchased passes is hit. Paying for a costly weekly or monthly pass can be something that happens over time, rather than at once. Riders also have a choice in the payment type. Through InComm’s VanillaDirect, riders can purchase trips with cash at local retailers.
“The Journey app makes it easier for agencies to deliver mobile ticketing to their riders in a way that is simple and budget-friendly,” said Alex Litchfield, COO at Bytemark. “The same Bytemark backend that has been deployed across North America is now available to agencies of any size bringing mobile ticketing to riders quickly.”
Available on both the App Store and the Google Play store, Journey will initially get rolled out to existing partner agencies. Agencies can enhance options for riders through additional functionality. Available features include promo codes to entice repeat trips, Spanish translations, and partner programs for third-party institutions.