DCTA's GoZone Hits Two-Year Milestone
Since launching in September 2021, GoZone has become one of the most popular on-demand transit programs of its kind in the nation, with monthly ridership peaking at more than 77,000 rides in May 2023.

GoZone is powered by TransitTech provider Via, which operates similar on-demand transit programs in more than 600 communities globally, including ZIPZONE in Fort Worth, Via Arlington in Arlington, and Via Grand Prairie in Grand Prairie.
Via
The Denton County Transportation Authority’s (DCTA) GoZone on-demand rideshare has now completed two years of service providing efficient and convenient transportation to thousands of riders in Texas every month.
Since launching in September 2021, GoZone has become one of the most popular on-demand transit programs of its kind in the nation, with monthly ridership peaking at more than 77,000 rides in May 2023. As of mid-August, GoZone has completed more than 1.3 million rides.
“In just two years, GoZone has greatly impacted the public transit landscape in Denton County by providing service that meets unique needs across our member cities,” said Paul Cristina, CEO at DCTA. “GoZone is delivering thousands of riders to where they need and want to go as a critical part of our suite of transit options, and DCTA is proud to be a national leader in integrating on-demand transit and fixed route network assets.”
DCTA’s GoZone
DCTA added GoZone to its network to enhance the value of the agency’s service offerings to its member cities by providing effective services to areas that are hard to reach effectively with fixed-route buses due to lower population density or unpredictable ridership patterns.
The service has been a tremendous success. In the zones where GoZone operates (Denton and Lewisville/Highland Village), the service has expanded residents’ access to jobs within a 30-minute commute by almost 94%. The service has also successfully gotten more citizens out of cars and onto public transit, with about 50% of GoZone trips replacing rides previously served by private cars.
“GoZone continues to perform well above our expectations. Day to day wait times and availability exceed our high standards, and we are seeing nearly double the ridership in Lewisville than we had previously drawn with bus service there.” said Cristina.
GoZone’s Success, Future
DCTA remains committed to continuously improving GoZone to best serve riders. GoZone vehicle efficiency has improved since launch, the program’s track record for safety remains strong, and a vast majority of trips receive five-star ratings from riders.
GoZone is powered by TransitTech provider Via, which operates similar on-demand transit programs in more than 600 communities globally, including ZIPZONE in Fort Worth, Via Arlington in Arlington, and Via Grand Prairie in Grand Prairie.
More New Mobility

Biz Briefs: Montréal Debuts Nova Electric Buses and More
In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.
Read More →
6 Transit Management Lessons for Colleges and Universities Facing Seasonal Demand Swings
College transportation demand swings wildly throughout the year. Fleet strategies are starting to catch up.
Read More →METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility
From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.
Read More →
Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility
In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.
Read More →Low-Floor vs. High-Floor Cutaway vs. Modified Van: How 3 Accessible Minibus Designs Compare
As transit demands evolve, so should your fleet. Download the whitepaper to see how the Low-Floor Frontrunner Minibus compares to traditional options.
Read More →Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility
In this edition of METROspectives, the co-author of New Tricks for Old Bureaucracies, discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.
Read More →
Biz Briefs: Foothill Gold Line Award, Matawan Contract, and More
From strategic partnerships to acquisitions and service expansions, the industry continues to evolve at a rapid pace. Find out all the latest here.
Read More →
Inside Look: EMBARK Expands Fare-Free Transit Program Through New Public-Private Partnership
The OKC transit agency says sponsorship helps subsidize the Third Friday Free initiative while reducing barriers for first-time riders and boosting ridership across buses, streetcars, and river cruises.
Read More →2026 METRO Buyer’s Guide & Directory
Searching for the right vehicles, technology, equipment, or services for your public transit or motorcoach operation? This industry guide brings together manufacturers and suppliers from across the transportation market — all in one place. Download it to connect with the companies that help agencies and operators improve mobility, enhance operations, and move their organizations forward.
Read More →
King County Test Heliox Chargers, Keolis Lands California Contract Top Biz Briefs
Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.
Read More →