METRO Magazine Logo
MenuMENU
SearchSEARCH

Atlanta's MARTA Releases Annual Customer Charter

The Customer Charter lays out eight key initiatives to be completed during the next 12 months.

November 1, 2024
Atlanta's MARTA Releases Annual Customer Charter

MARTA completed all the commitments from last year’s Customer Charter an will update this year's charter periodically throughout the year.

Photo: MARTA

2 min to read


The Metropolitan Atlanta Rapid Transit Authority (MARTA) GM/CEO Collie Greenwood released his annual Customer Charter, a detailed customer commitment to complete projects that improve and enhance the customer experience and ensure greater transparency and accountability at MARTA.

“Our customers remain central to what we do, and we are implementing several projects to make their MARTA experience safer, faster, and more enjoyable,” said Greenwood. “We want to build on the successes of the past year, when we accomplished all the goals we set in our inaugural Customer Charter.” 

Ad Loading...

Key Initiatives in the Customer Charter

The Customer Charter lays out eight key initiatives to be completed during the next 12 months:

  • Debut of New Modern Railcars: The first state-of-the-art CQ400 railcars will go into service, taking MARTA into the future, and providing a cleaner, safer ride for customers.

  • 14 Zero-Emission Electric Buses: New electric buses will produce zero tailpipe emissions and operate quietly, improving the customer experience. 

  • Indian Creek Station Rehabilitation: MARTA will complete the renovation of Indian Creek Station as part of its $1 billion Station Rehabilitation Program.

  • New Trip Planner: Enhanced trip planner technology will launch on the MARTA website, incorporating real-time arrival data to make trip planning easier.

  • Four New Parking Payment Systems Installed: The newly integrated system will provide several improvements, including new entry and exit gate ticket dispensers, payment machines, and license plate recognition cameras.

  • Real-Time Crime Center: MARTA Police will establish a full-time crime center with enhanced technology and integrated CCTV cameras to improve rider safety.

  • Clean Sweep: MARTA will unveil partnerships with local community groups to reduce litter and improve station cleanliness. 

  • Improved Rail Service: MARTA will increase rail frequency on weekdays to every 10 minutes during peak hours, and every 12 minutes during non-peak hours.

Last Year’s Commitments

MARTA completed all the commitments from last year’s Customer Charter, which included:

  • 200 new bus shelters and amenities.

  • 20 CCTV security cameras in surface parking lots.

  • Five rail stations with resurfaced parking lots.

  • Four rail stations with brighter platform lighting.

  • Four long-term parking decks with new payment systems.

  • Three new Breeze Mobile 2.0 partners — Xpress, Ride Gwinnett, and CobbLinc.

  • One new StationSoccer pitch at East Lake Station

  • Enhancement of reliable real-time bus and rail arrival information.

MARTA officials said they will refer to this year’s Customer Charter throughout fiscal year 2025 to gauge the progress being made on these improvements.

More Management

Railby StaffFebruary 2, 2026

Chicago Region Transit Ridership Grows in 2025

The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.

Read More →
New Mobilityby StaffJanuary 30, 2026

Chicago's Pace Expands VanGo Mobility Program

The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.

Read More →
A blue and white graphic with text reading "Foothill Gold Line: Design Contract Award & 2026 Board Leadership."
Managementby StaffJanuary 30, 2026

Foothill Gold Line Board Awards Claremont Extension Design Contract to Parsons, Maintains Board Leadership for 2026

Parsons wins the $60M Claremont Extension design contract as the Foothill Gold Line board reaffirms leadership during a pivotal project phase.

Read More →
Ad Loading...
Technologyby StaffJanuary 29, 2026

Houston METRO Introduces RideMETRO Fare System

The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.

Read More →
Managementby StaffJanuary 29, 2026

Valley Metro Sees Strong Ridership Growth in 2025

The agency ranked top five among mid-sized U.S. transit systems, defined as agencies with 15 million to 50 million annual trips.

Read More →
A b2x rewards logo and graphic reading "Read. Learn. Earn."
Managementby StaffJanuary 29, 2026

Bobit Business Media Launches B2X Rewards to Engage Transit Industry Professionals

The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.

Read More →
Ad Loading...
Busby StaffJanuary 29, 2026

Subway Customer Satisfaction Reaches Record High, New York MTA Says

The subway system saw increases across all key metrics, with 62% of subway riders reporting they feel satisfied with the system overall.

Read More →
Busby StaffJanuary 28, 2026

New Orleans RTA Reaches Agreement with ATU

The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.

Read More →
Managementby StaffJanuary 27, 2026

Keolis Retains Virginia Railway Express Contract

The new contract for Keolis and VRE will commence in July 2026, with the potential to expand to 15 years.

Read More →
Ad Loading...
Busby StaffJanuary 27, 2026

California's OCTA Advances 2026 Initiatives Centered on Balance and Sustainability

The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.

Read More →