SilverRide recently announced its new branding, emphasizing the personal care element of the mobility-as-a-service platform for older adults and individuals with mobility or cognitive challenges in a crowded rideshare market.

Unveiled at the American Public Transportation Association's (APTA) Transform conference welcome reception in Boston, the company's new logo, design, and "There With Care" tagline underscore that SilverRide drivers go beyond enabling the transportation service.

According to a company release, America faces an unprecedented rate of aging, with nearly 20% of the population over 65 years old by 2030, however, "SilverRide will provide a level of human attention that traditional rideshare services do not offer."

SilverRide provides assisted mobility in communities across the country through three tailored market solutions addressing the varying physical, cognitive, linguistic, and cultural needs of aging adults and individuals with disabilities:

• Paratransit Services: ADA/FTA-compliant, door-to-door transit for riders with special needs and mobility limitations, delivered through partnerships with public agencies.

• PACE and Healthcare Transportation: Contracted door-through-door support for PACE and healthcare providers, including rides to care, community programs, and prescription retrievals or meal delivery. Supporting these programs includes coordination between drivers and interdisciplinary care teams, providing critical rider feedback as needed.

• Direct-to-Consumer (Retail) Assisted Transportation: Door-through-door rides and companionship for older adults and people with disabilities, featuring high-touch support and comprehensive coordination.

"This isn't a typical brand refresh — this is us making crystal clear that we operate at a completely different level than any other rideshare or transportation company," said Jeff Maltz, CEO of SilverRide. "Our drivers don't just show up, complete a trip, and leave. They notice if someone's living space feels unsafe, if a regular rider seems different, or if basic needs aren't being met — and will share these observations with caregivers. This can be a life-changing or even life-saving difference."

What Does SilverRide's Brand Refresh Include?

The brand refresh maintains SilverRide's established name while better communicating what distinguishes its service model.

According to the release, SilverRide's highly credentialed drivers are trained to provide assisted transportation, recognizing changes in riders' conditions, making wellness observations, and ensuring that transportation becomes a "touchpoint for overall well-being rather than simply a logistical service."

"Transit agencies know that riders requiring greater physical or cognitive support need transportation providers who genuinely care about rider well-being, not just trip completion rates," said Tanya Castle, director of growth for transit agencies at SilverRide. "When agencies and their operators partner with SilverRide, they're committed to providing a service that treats every rider as a person whose quality of life and independence matter."

The brand evolution also reinforces SilverRide's dual focus on serving both government transit agencies and their operations partners, and private health services of PACE (Program of All-Inclusive Care for the Elderly) programs nationwide.

"PACE programs understand that every touchpoint is an opportunity to support participants' health and well-being," said Gerard Linsmeier, director of business development (PACE) at SilverRide. "Our drivers are trained observers who identify potential health changes or safety concerns that might otherwise go unnoticed - aligning perfectly with PACE's holistic approach to supporting independence and quality of life."

SilverRide's Ridership Growing For Culturally Responsive Transportation

The timing of the brand refresh comes as SilverRide continues to experience growth, having doubled ridership volume to 74,000 monthly rides in the first half of 2025, compared to 35,000 in the same period last year. This growth reflects increasing demand from both transit agencies and PАСЕ programs.

According to the release, SilverRide's "There with Care" approach addresses the critical gap in transportation services where the rider experience is often transactional, rather than interactive, assisted, and culturally responsive.

"We provide a human element of care, support, and interaction — quite literally going the extra mile," said Maltz.