METRO Magazine Logo
MenuMENU
SearchSEARCH

Real-Time Information: Now Arriving

To expand customer service and ridership, transit properties are investing in high-tech methods of providing passengers with real-time information via displays, annunciator systems, the Internet and e-mail.

by Caroline Casey, freelancer
March 1, 2003
7 min to read


Taking the bus in Williamsport, Pa., is a lot more comfortable since the new Transit and Trade Center opened there three years ago. Home to City Bus, the center’s construction also included the installation of mobile data terminals (MDT) on the city’s fleet of 28 buses. Now run-ups are prevented, and patrons can wait inside, out of the cold and wet, until audio and visual announcements let them know that their bus has arrived at the terminal. According to John Kiehl, assistant general manager of City Bus, real-time arrival information is only the first step in a full-fledged automatic vehicle locator (AVL) rollout that could include stop announcements, Web-based tracking and vehicle diagnostics. Avail Technologies, the vendor on City Bus’ MDT system, also worked with Acadia National Park, in Bar Harbor, Maine, on its Island Explorer Project. This federally funded initiative was done in partnership with the Department of the Interior as a pilot program for the National Park Service. Vehicle tracking, signage and announcement, passenger counting and real-time arrival information are available for all 17 buses in the fleet, on all seven routes. Reaction to the global positioning system (GPS)-based technology has been “overwhelmingly positive, from drivers, dispatchers and passengers,” says Paul Murphy, operations manager for Down East Transportation, which provides transit in the park. Like City Bus, Island Explorer has a service agreement with Avail, which provides for hardware maintenance and remote troubleshooting. The vendor also helps the park ramp up each summer, when its seasonal service begins in June. That process will include rolling out a Web-based application this coming season. L.A. makes the jump to GPS The Los Angeles County Metropolitan Transportation Authority (MTA) is also making the jump to GPS. MTA’s Metro Rapid service already includes real-time arrival information at bus stations, information that is communicated from transponders mounted beneath buses to loops embedded in the pavement along the two corridors it serves. That project, pursued in conjunction with Motorola and Orbital, has been so successful that Ed Scannell, an MTA spokesman, says that ridership on those lines has increased by 40% since the advent of Metro Rapid. As Metro Rapid expands to include more routes (27 are planned by 2008), local bus service is also benefiting from new tracking technologies. With a $99.7 million investment of local and federal funds, MTA, Motorola and Orbital plan to install GPS-driven AVL equipment on MTA’s fleet of buses beginning this summer, for launch in December. The systems are part of a larger radio overhaul that will update and replace MTA’s current equipment. John Drayton, manager for vehicle technology at the MTA, anticipates advantages for customers, operators and management. Aside from relaying stop announcements to riders, the system will also track passenger loads, farebox recovery and route and schedule adherence. Information can be gathered and published daily, which Drayton says allows for almost real-time response. “If you can’t measure it, you can’t manage it,” he says. MTA anticipates operational savings of 3% to 5%, as well as a reduction of 65% to 70% in radio traffic, in favor of instant messages. The program, which MTA is calling an Advanced Transportation Management System, will also include arrival information displays at bus stops and onboard video surveillance, with an option to integrate vehicle help systems. Frances Yuhas, national sales manager for Orbital, says that these systems are popular with transit agencies and the Federal Transit Administration alike. That is because they benefit customers and managers, contribute to Americans with Disabilities Act compliance and automate collection of required data, such as passenger counts. Making systems simpler Jeff Cawthorne, technical lead at WebLinc LLC, developed PATHVision™ for the Port Authority of New York and New Jersey’s PATH system with ease of maintenance in mind. After the Port Authority lost two stations in the attack on the World Trade Center on Sept. 11, trains were running and PATHVision had been reconfigured within 24 hours. On a more routine basis, the ONTIME system tracks trains using signaling systems from the 1960s, and can be integrated with new signaling hardware. According to Cawthorne, the Microsoft Windows-based system of more than 50 servers and 255 monitors delivering arrival information in Spanish and English, news, weather and advertising, can be maintained in-house by a single technician. Customer service improvement was the impetus for exploring arrival information systems, says Henry Rosen, manager of system technology and fare collection for PATH. Tapping the power of the Web The Washington Metropolitan Area Transit Authority (WMATA) also tied into existing signaling equipment for its latest customer service innovation, eAlert. At an annual cost of $35,000 to the system, transit customers can be alerted within two minutes of any significant delay. Syd Garris, electronic communications media manager at WMATA, says that when the idea was first conceived, turnkey vendors estimated its cost at $1.5 million. Garris reports that more than 13,000 subscribers have signed up for the free service since its inauguration at the end of January. The alerts are customized according to WMATA’s five light rail lines and five different travel periods. The program was developed in-house, but an outside provider, MIS Sciences, sends the messages. Garris says that this relationship resolves two problems anticipated by WMATA: an unknown number of potential subscribers and the need for rapid notification. In-house, the challenge has been to craft messages that are succinct enough for receipt on cell phones and PDAs. Disruptions of more than 10 minutes are noted manually by operations personnel in the normal course of their duties, and alerts are then issued automatically, Garris says. King Country Metro in Seattle is using the Web and e-mail to keep transit customers aware of arrival information as well as unforeseen delays. Dan Overgaard, supervisor of systems management and analysis at King County, sees those services as part of a larger move toward a more intelligent bus. Overgaard says that the system was developed in the mid-1990s in response to operator concerns about safety and the agency’s desire to increase communication between vehicles and dispatch. AVL was installed on the fleet’s 1,000 active buses as part of a $15 million radio replacement program in 1993. The system pre-dates GPS, using transmitted odometer data matched to existing patterns. The development of data applications came from the University of Washington, using grant money obtained by the school. The Metro’s Website, transit.metrokc.gov, includes My Bus, which provides estimated arrival times, and Bus View, which allows riders to call up particular areas of the city for a graphic representation of the progress of individual buses. Customers may also set an alarm to go off when their bus is a certain distance away. E-mail alerts are used in cases of large disruptions, such as adverse weather and sporting events. Safety, the original concern, was addressed by the installation of a silent alarm on vehicles. Overgaard credits vehicle tracking with faster emergency response time, a benefit also noted by other properties, and a significant part of why transit agencies invest in these programs. Not only does tracking technology let emergency personnel pinpoint a vehicle’s location in case of an emergency, operators often also have increased access to dispatchers. MTA’s Drayton estimates that some operators must wait minutes to get through to dispatch by radio. “You have significant issues when you put operators out there with passengers. We expect this system to be 100% better,” he says. Brainy bus shelters Real-time bus arrival information, with voice and visual display, can be transmitted to bus shelters without much difficulty these days, says Pat Amlinger, president of Daytech Shelters. Providing passengers with other communication options has benefits that could also boost ridership. For example, Daytech’s shelters can be retrofitted or factory-equipped with two-way communication systems that allow a customer to call authorities in the event of a crime or other emergency. A phone or other communication device at the shelter can be connected to the transit agency’s dispatch center or to the police. “You’ve got real-time information, which is a given, but now you have safety and security for the rider,” Amlinger says. Improvements like these show no signs of slowing down. New technologies are being developed on a near constant basis, according to Dan Kelleher, business area director of Mark IV/Luminator. The company’s embedded PC system keeps communications separate from other functions because of the rapid evolution of products in that sector. Kelleher cites difficulty in integrating new communications products with older systems as one of the biggest challenges in bringing fleets into a transit-tracking program.

Topics:Management
Subscribe to Our Newsletter

More Management

Management•by Alex Roman•October 1, 2026

People Movement: Connectpoint Expands Leadership Team, Stadler Names New Group CEO, and More

In this edition, we also spotlight recent personnel moves at Burns, UZURV, and more, highlighting the people taking on new roles across the transportation industry.

Read More →
DRPA interns with program swag.
Management•by Alex Roman•October 1, 2026

More Than a Summer Job: Building the Next Generation of Transit Talent

The Delaware River Port Authority and PATCO have transformed their internship program into a hands-on professional development experience that introduces students to the breadth of transportation careers — and creates a pipeline for future employees.

Read More →
A shot of ENC's manufacturing facility
Zero Emissions•by Alex Roman•September 30, 2026

LA Metro Board Awards 220 Battery-Electric Bus Contract to ENC

The contract, which is the largest base award of battery-electric buses by a U.S. transit agency, will be built in Southern California, sustaining good jobs as LA prepares to welcome the world in 2028

Read More →
Ad Loading...
Two San Diego Metropolitan Transit System buses sit at a transit station under a clear blue sky.
Management•by Elora Haynes•September 30, 2026

What’s Behind San Diego MTS’s Award-Winning Transit Strategy

Named one of APTA’s 2026 Outstanding Public Transportation Systems with 50 million or more annual passenger trips, California’s San Diego Metropolitan Transit System points to gains in ridership, safety, technology, and reliability as foundations of its success.

Read More →
Help Shape the 2027 Public Transit Conference
Management•by Alex Roman•September 29, 2026

Public Transit Conference Returning to GFX in 2027, Call for Papers Now Open

The Call for Papers is now open, allowing transit agency professionals and industry experts to help shape the PTC educational program by submitting session ideas for consideration.

Read More →
An Indian River Transit GoLine bus
Management•by Alex Roman•September 28, 2026

Indian River Transit’s Community-Focused Approach Earns National Recognition

Named APTA’s 2026 Outstanding Public Transportation System in its size category, Florida’s Indian River County transit system continues to grow ridership through fare-free service and a focus on evolving community needs.

Read More →
Ad Loading...
Bus manufacturing image from ENC
Technology•by Alex Roman•September 25, 2026

ENC Lands MATA Contract and More in Biz Briefs

In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.

Read More →
Management•September 24, 2026

From Surviving to Thriving: Building Stronger Transportation Organizations

Bus Business Consultants founder Brian Dickson shares lessons on leadership, organizational health, and creating options for long-term success in a changing transportation industry.

Read More →
Everett Transit and Community Transit buses
Management•by Alex Roman•September 23, 2026

Everett Transit, Community Transit Outline Consolidation Agreement

The proposed agreement calls for a 50% increase in bus service in Everett, a new microtransit zone, continued paratransit service, and the transfer of Everett Transit operations to Community Transit.

Read More →
Ad Loading...
Turning transit data into better decisions
Management•by Alex Roman•September 23, 2026

Strada360’s Steve Lassey on Turning Transit Data Into Better Decisions

From breaking down data silos to preparing for AI, Strada360 CEO Steve Lassey discusses how transit agencies can use technology to improve operations, customer information, and long-term decision-making.

Read More →