METRO Magazine Logo
MenuMENU
SearchSEARCH

Tapping the potential of BRT

Rapidly growing transit mode deserves close attention.

March 1, 2004
3 min to read


It wasn’t that long ago that former Federal Transit Administration (FTA) Administrator Gordon Linton led a contingent of transit officials to Curitiba, Brazil, to study its highly successful bus rapid transit (BRT) system. Since then, U.S. transit agencies have shown increasing interest in BRT. In fact, many systems, including those in Los Angeles, Miami and Pittsburgh, have had encouraging results with their BRT programs. In a surprisingly short time, bus rapid transit has established itself as one of the fastest-growing modes in the transit industry. And its momentum is only building. Dozens of U.S. transit agencies are planning BRT systems, and many others are moving in that direction. It’s easy to see why interest is high. BRT can be a powerful means to move large numbers of people quickly and efficiently, helping to relieve congestion and improve the quality of life in metropolitan areas. It’s also versatile, allowing transit planners to adapt its use to the unique needs of their communities. Most importantly, it has the potential to attract new riders to systems across the country. And it’s supported by the U.S. Department of Transportation and the FTA. Transportation Secretary Norman Mineta recently announced $25 million in FY 2004 New Starts funding for the Euclid Corridor BRT project in Cleveland. This 9.4-mile, 35-station project is expected to cost $168.4 million. It will feature exclusive bus lanes within the central business district. Average daily ridership for the corridor in 2025 is forecast at 39,000. In addition to attracting riders, it’s expected to revitalize the business area along the corridor. It’s a great example of a busway that has the potential of light rail-like transit-oriented development. Jenna Dorn, FTA administrator, has been a strong proponent of BRT, praising its potential to increase ridership. In her Jan. 28 announcement of New Starts funding for FY 2005, Dorn emphasized the importance of cost effectiveness in evaluating New Starts projects. Although the cost of BRT projects can vary considerably, the mode has developed a reputation for being cost effective Ñ that is, creating benefits that are in line with costs. BRT survey launched
Because of its success and its potential, we’ve decided to start tracking BRT projects and have launched a new feature called “BRT 25.” Managing Editor Joey Campbell compiled this year’s listing. Because BRT is still relatively new to the U.S. market, Joey’s listing is by no means comprehensive. New plans for BRT projects seemingly crop up every week, making it next to impossible to track every commitment made to this increasingly popular travel mode. But we will do our best to stay attuned to developments in BRT, on the operations side as well as on the manufacturing end. I mention the manufacturers because bus builders are designing vehicles for the BRT sector, and some are still struggling to find the right formula for success. To ease the transition from designing and building a traditional transit bus to a BRT vehicle, the industry is trying to determine what actually constitutes BRT service, and what works. To that end, the FTA has been meeting with bus manufacturers, consultants and transit agency representatives to determine the hallmarks of BRT and to develop decision tools for cities to evaluate what investments are most appropriate for each project. This is a critical step because it could also determine the direction BRT as a mode will head into the future, including which projects are eligible for New Starts funding. And we all know how important prudent federal funding is to the success of any mode, including BRT.

Topics:Management
Subscribe to Our Newsletter

More Management

New MobilityJune 19, 2026

Modernizing Mobility with CharterUP CEO Armir Harris

From digital transformation to evolving customer demands, CharterUP's Armir Harris offers his perspective on the transportation industry's next chapter.

Read More →
CTTC Bolsters Statewide Workforce Development
Managementby StaffJune 19, 2026

CTTC Enhances Transit Workforce Pipeline Through New Partnerships and Leadership

The group's latest initiatives focus on developing talent, expanding training opportunities and addressing workforce needs across the transit sector.

Read More →
A San Diego Metropolitan Transit System trolley wrapped with a Padres player advertisement.
Managementby Staff and News ReportsJune 19, 2026

San Diego MTS Keeps Service Intact With New FY 2027 Budget

The approved spending plan avoids route cuts and lays the groundwork for addressing transit funding challenges through the end of the decade.

Read More →
Ad Loading...
A white, blue, and black graphic with text reading: "Solving The Driver Shortage: What Transit Agencies Can Learn From the Trucking Industry."
ManagementJune 19, 2026

Solving The Driver Shortage: What Transit Agencies Can Learn From the Trucking Industry

See how transit agencies facing persistent driver shortages can learn from the trucking industry’s evolving strategies for recruitment, retention, workplace conditions, and more.

Read More →
A tan, blue, and green graphic with text reading "Record Ridership: World Cup 2026."
Managementby Elora HaynesJune 18, 2026

FIFA World Cup Matches Are Driving Record Transit Ridership Nationwide

See how World Cup matches are generating record transit demand across North America, with ridership surpassing Super Bowls, concerts, and Olympic-era events.

Read More →
Zero-emissions bus with FLEETWATCH technology
ManagementJune 17, 2026

The Hidden Cost of Fuel Data Inaccuracy in Public Transit Fleets

In today's transit environment, accurate fuel and mileage data are critical to reducing costs, minimizing downtime, and improving fleet performance.

Read More →
Ad Loading...
Six-Year Plan Boosts Virginia Transit, Rail Investments
Managementby StaffJune 17, 2026

Virginia's $28.5B Transportation Plan Targets Transit and Rail

Approved by the Commonwealth Transportation Board, the program supports ongoing infrastructure projects while providing new investments in transit, state of good repair and transportation alternatives.

Read More →
A color graphic with LIT's logo and text reading "Now Accepting 2027 Host City Proposals."
Managementby Staff and News ReportsJune 17, 2026

Latinos In Transit Seeks Host Organization for 2027 Leadership Summit

The selected host organization will showcase its transit system, projects, and community while welcoming hundreds of industry leaders and emerging professionals during Hispanic Heritage Month.

Read More →
Group announcing BUSES Act
Motorcoachby StaffJune 16, 2026

Bipartisan BUSES Act Seeks Changes to New York City's Bus Idling Enforcement Program

Backed by motorcoach operators, the legislation seeks to balance emissions goals with passenger safety by allowing limited idling for inspections, accessibility needs and extreme weather conditions.

Read More →
Ad Loading...
Security and Safetyby StaffJune 16, 2026

DOT: Brightline Corridor Incidents Fall 30% Following Federal Safety Upgrades

Safety improvements funded through a $25 million federal investment are credited with reducing trespassing and train-vehicle collisions along the Brightline Florida corridor.

Read More →