METRO Magazine Logo
MenuMENU
SearchSEARCH

AV shuttle services spur business, travel, and tourism

We take a look at some of the best applications for AV shuttles both in the U.S. and around the world.

by Anne Mellano
January 23, 2020
AV shuttle services spur business, travel, and tourism

 In Fribourg, Switzerland, the public transit agency TPF launched last-mile services from a bus station to the mixed-use Marly Innovation Center.

TPF

 

4 min to read


In Fribourg, Switzerland, the public transit agency TPF launched last-mile services from a bus station to the mixed-use Marly Innovation Center. TPF

It is no secret that new mobility services have disrupted urban transit. Businesses like Uber and Lyft, and after them, Lime and Bird, stormed uninvited into cities with innovative, convenient services that customers loved. Public transport operators were caught off guard, seeing reduced ridership and worsened congestion. Some agencies, though, are innovating themselves to better serve their customers and help move more people with fewer vehicles. One use case that has helped public and private providers alike is autonomous shuttle service for first-, last-mile solutions that have been good for transit agencies, businesses, and travelers.

Mobility to ‘mixed-use’ center
In Fribourg, Switzerland, the public transit agency TPF launched last-mile services from a bus station to the mixed-use Marly Innovation Center (MIC), a 100-acre campus accessed by 500 employees with plans to develop housing in the future. The one-mile distance from the bus station was seen by MIC promoters as an obstacle to attracting businesses and, in the future, residents. TPF worked with the center and has delivered an autonomous shuttle service between the bus station and the MIC, and plans to tightly integrate the shuttles’ schedules with the public transport schedule, so that if a bus is late, the shuttle can wait for it before departing to avoid delaying passengers further. Since its launch in late 2017, the service has transported 9,000 passengers.

Sustainable neighborhoods
In Lyon, France, the French Agency for Environment and Energy and the French Ministry of Ecology, Sustainable Development, and Energy deployed an autonomous shuttle project to explore greener, cleaner ways to connect the city’s train station with the sustainably designed Confluence neighborhood. The former dockyards have been revitalized to be energy efficient, artsy, and walkable, but there wasn’t a convenient way to get in and out of the area. To facilitate access to the many shops, restaurants, and museums in the neighborhood, the agencies placed attendants on the autonomous buses to answer questions and to make people more comfortable. An online web portal educates the public about the service and how to use it. Since its launch in 2016 some 40,000 travelers have used the shuttles.

Navigating medieval streets
Back in Switzerland, the PostBus has been running an autonomous shuttle service in the city of Sion since 2016. The goal was to facilitate transit of visitors through the city center’s narrow cobblestone streets and reduce the number of cars driving and parking on the streets, making the area more attractive and accessible to visitors. This tested the shuttles’ navigation skills in tight spaces with both autos and pedestrians on the routes. The shuttles have carried 50,000 travelers and the service has since been expanded to connect with the train station for a first-, last-mile solution, making the medieval destination more reachable and less congested. PostBus is looking to replicate the service in other cities.

In Lake Nona, Fla., a planned community is using autonomous shuttles to ease the transit of residents and visitors. Beep

Public-Private partnerships
In Lake Nona, Fla., near Orlando, a planned community is using autonomous shuttles to ease the transit of residents and visitors. The 17-square-mile development features homes, shops, medical facilities, business parks, and schools. The first phase of the shuttle service takes people from an apartment complex to the city center. Owner Tavistock Group and autonomous mobility solution company Beep plan to expand the Lake Nona service, as well as offer services in other communities in Florida and beyond. The group sees the service as a way to attract residents to enable car-free living. While private, Beep has the full support of city and county officials, and the county recently received a $20 million grant from the U.S. Department of Transportation to upgrade the region’s infrastructure to accommodate autonomous mobility services.

Why autonomous shuttles?
Why are autonomous shuttles catching on as a way to spur business, travel, tourism, and growth? For transit providers, the shuttles offer an innovative way to expand service areas and reach new destinations. The shuttles require minimal new infrastructure, can get up and running quickly, are quieter and cleaner than traditional buses, and move at speeds that are slower and safer than private autos. Also, these services provide a way for mobility providers to better understand the public perception of autonomous services and their capabilities in public and private scenarios. As the capabilities of vehicles evolve, this insight will no doubt streamline the introduction of more complex services such as autonomous on-demand ride-sharing in the future. 

Anne Mellano is co-founder of Bestmile, a mobility services platform provider.

Subscribe to Our Newsletter

More New Mobility

frontrunner bus
SponsoredApril 1, 2026

Breaking Accessibility Barriers with the Low Floor Frontrunner Minibus

Accessible transit isn’t a feature—it’s a responsibility. This whitepaper explores how the Low-Floor Frontrunner is redefining mobility with a breakthrough design that removes barriers, empowers riders, and delivers measurable operational advantages for agencies. Discover why this next generation minibus is setting a new standard for inclusive transportation.

Read More →
A new LexRide vehicle for Lextran's on-demand service.
New Mobilityby StaffMarch 31, 2026

Kentucky's Lextran Launches LexRide to Enhance Downtown Mobility

LexRide connects key destinations, including Downtown Lexington, the Distillery District, and the Warehouse Block/National Avenue area, making it easier to explore without worrying about parking, traffic, or multiple rideshare trips.

Read More →
Opening art for Sustabinability Partners Q&A
Zero Emissionsby Alex RomanMarch 25, 2026

Inside EVaaS: A New Model for Airport Fleet Electrification

Sustainability Partners’ Arnold Albiar discusses how a service-based approach is helping airports and public agencies deploy and manage electric fleets more efficiently.

Read More →
Ad Loading...
Officials and community leaders cut a ribbon in front of a Pace On Demand shuttle bus outside Rolling Meadows City Hall to celebrate expanded on-demand transit service in northwest Cook County.
New Mobilityby News/Media ReleaseMarch 9, 2026

Chicago Pace Expand On-Demand Transportation Program

The expanded service builds on Pace’s growing On Demand network and is intended to improve access to destinations such as medical appointments, schools, shopping, employment centers and connections to the regional transit system.

Read More →
A vehicle that will be used for MARTA's Reach mobility program.
New Mobilityby StaffMarch 2, 2026

Atlanta's MARTA Set to Launch New On-Demand Transportation Service

An important part of the authority’s NextGen Bus Network, MARTA Reach will bring transit service directly to the rider’s location and offer a seamless link to the broader rail and bus system.

Read More →
A black and blue HOLON urban autonomous vehicle on a city street.
New Mobilityby Elora HaynesFebruary 26, 2026

CharterUP Moves to Scale Autonomous Shuttle Deployments Through HOLON Partnership

The partnership aims to accelerate the rollout of electric, high-capacity autonomous shuttles for campuses, airports, transit systems, and more.

Read More →
Ad Loading...
Portrait of Joshua Schank, Ph.D., alongside the ACES Mobility Coalition logo.
Managementby StaffFebruary 16, 2026

ACES Mobility Coalition Selects Joshua Schank as New Executive Director

Veteran transportation innovator to lead coalition as it pushes nationwide expansion of shared autonomous mobility.

Read More →
David Carol, Baker Alloush, and Jesse Lazarus from METRO's People Movement February 4 edition.
Managementby Staff and News ReportsFebruary 4, 2026

New Rolling Stock Strategy Lead at New York MTA and More in People Movement

In this edition, we cover recent appointments and announcements at HDR, NCTD, STV, and more, showcasing the individuals helping to shape the future of transportation.

Read More →
New Mobilityby StaffJanuary 30, 2026

Chicago's Pace Expands VanGo Mobility Program

The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.

Read More →
Ad Loading...
Busby StaffJanuary 22, 2026

Biz Briefs: BART, Uber Launch Partnership and More

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →