Lyft, Denver’s Regional Transportation District (RTD), and Zipcar launched “Ditch Your Car,” a program offering transportation credit to each of 50 people who pledge to give up their cars for 30 days, Oct. 8 to Nov. 6, in favor of getting around town via shared Lyft rides, Lyft Scooters, RTD vehicles, and Zipcar.

Ride-sharing has already changed the way Denverites depend on owning a car, and now it’s time to take an even bolder step toward realizing a new future of mobility.

Starting today, Denver residents will be able to register for the opportunity to receive $751 of transportation credit toward the use of Lyft, Zipcar, and RTD.

The challenge carries a total value for 50 participants of $37,550. This initiative in Denver is part of a national effort by Lyft and its partners to encourage and make easier the transition to the sole use of public transit, and to further explore the tools available in an exploding sharing economy.

“The way that people move around cities is changing faster than ever, and we’re excited to challenge Denver residents to change their habits and give up their car for a month,” said Gabe Cohen, Rockies Region GM for Lyft. “Lyft alone is not the solution to overcome transportation hurdles, but by partnering with RTD and Zipcar, we’re able to create a full menu of mobility options for Denver residents.”

Cohen added that Lyft believes cities should be built around people, not cars or parking lots. Using a mix of multimodal options, it’s possible to rework cities and ditch personal cars. Lyft is committed to being a part of the solution to reduce congestion, carbon footprint, and the pain points of personal car ownership in Denver.

"The mobility opportunities taking place in transit at a national level are unprecedented, with providers everywhere determining how their services fit into a broader delivery picture that meets the needs of riders," said RTD CEO/GM Dave Genova. "As a regional provider, our agency is uniquely positioned to be the mobility integrator for the Denver metro region. The future of mobility hinges on our ability to work together. We are excited to partner with Lyft on this initiative and will be eager to glean new insights from this collaboration that stand to benefit all involved – foremost being the public we serve."