RTC of So. Nevada, Lyft team for new first-, last-mile pilot

Posted on November 5, 2018

Las Vegas’ Regional Transportation Commission of Southern Nevada (RTC) is again partnering with transportation network company Lyft on an innovative six-month pilot program to enhance job access and encourage multimodal commuting options for Fanatics employees at the Northgate Distribution Center in North Las Vegas.

Under the RTC’s new Workforce Mobility Program (WMP), registered employees of sports merchandise company Fanatics will be able to use Lyft at a reduced rate to the employer for first- and last-mile service to and from 13 specified RTC bus stops along six transit routes.

Through the partnership program, Lyft is providing the first-, last-mile service at a reduced rate, and the RTC will subsidize $1 per trip. Fanatics will also subsidize the remaining balance for each employee trip to and from the designated bus stops from its worksite.

Fanatics anticipates about 15% to 20% of its employees will take advantage of the new Workforce Mobility Program. The program can be extended to other interested companies at Northgate Distribution Center, an area that isn’t served by the RTC fixed-route transit system.

Following the end of the six-month pilot, the RTC and Lyft will explore the possibility of bundled transit and shared-ride monthly passes for eligible participants.

The RTC and Lyft are currently engaged in another pilot program geared toward paratransit customers. The RTC Ride On-Demand program provides same-day, on-demand and/or advance scheduled transportation as an alternative for a select group of paratransit customers. The program has proven very successful with 150 participants taking more than 5,000 Lyft rides taken in the first few months, with 80% of rides booked via the Lyft app. In addition, the new paratransit program yields a 53% savings in operating costs for the RTC.


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