METRO Magazine Logo
MenuMENU
SearchSEARCH

ATA Bus Chooses Optibus to Increase Transit Equity

ATA Bus plans, manages, and operates fixed route and demand response service within Manhattan, Kansas.

ATA Bus Chooses Optibus to Increase Transit Equity

ATA Bus will use Optibus’ combination of optimization algorithms and artificial intelligence to create blocks and run cuts that combine and optimize both fixed route and demand response services.

Photo: ATA Bus

2 min to read


The Flint Hills Area Transportation Agency (ATA Bus) is now using Optibus’ planning, scheduling, and rostering products to manage its public transportation operation, according to Optibus' news release.

ATA Bus plans, manages, and operates fixed route and demand response service within Manhattan, Kansas, and the surrounding urbanized area, Riley County, Pottawatomie County, and Geary County. The agency said it was seeking a scheduling platform that provided them with key performance indicators (KPIs) and enabled them to create and analyze multiple service scenarios quickly, without requiring schedulers to manually inspect each scenario and guess which scenario is the ideal one. 

Ad Loading...

ATA Bus also said it will use Optibus’ combination of optimization algorithms and artificial intelligence to create blocks and run cuts that combine and optimize both fixed route and demand response services. Optibus’ Rapid Scenario Creation tool will allow them to produce and analyze multiple scenarios and to make data-driven decisions about which scenario best fits their KPIs, according to Optibus. Impact Analysis, part of Optibus’ Geospatial Suite, will enable ATA Bus to analyze how they serve residents who speak English as a second language and to deploy more equitable services

“Optibus is technologically superior to the competition, especially with regard to their speed and all the KPIs they present once optimizations are complete. Their cloud-native architecture was particularly appealing because it gives us free access to automatic software upgrades and improvements that competitors would charge us for or withhold until they release a new software version,” said Anne Smith, executive director at ATA Bus.

More Technology

A Nova LFSe+ electric bus for STM
Technologyby Staff and News ReportsJune 18, 2026

Biz Briefs: Montréal Debuts Nova Electric Buses and More

In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.

Read More →
Zero-emissions bus with FLEETWATCH technology
ManagementJune 17, 2026

The Hidden Cost of Fuel Data Inaccuracy in Public Transit Fleets

In today's transit environment, accurate fuel and mileage data are critical to reducing costs, minimizing downtime, and improving fleet performance.

Read More →
A user demonstrating Metrolink's contactless fare payment pilot.
Technologyby StaffJune 12, 2026

Southern California's Metrolink Debuts Contactless Fare Payment Pilot

Customers traveling between Redlands and Los Angeles can now tap their preferred payment method, including a credit or debit card, mobile wallet, or wearable device, at station validators before boarding and again while exiting.

Read More →
Ad Loading...
Driving Change Through Technology
Technologyby Alex RomanJune 12, 2026

METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility

From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.

Read More →
An NJ TRANSIT River Line light rail vehicle.
Technologyby StaffJune 11, 2026

NJ TRANSIT Issues RFI for Unified Real-Time Customer Information Platform

The agency is seeking input from companies that provide real-time transit communications systems as part of an effort to enhance the customer experience and modernize how riders receive service alerts, travel information, and system status updates.

Read More →
A MARTA articulated BRT bus
Technologyby Staff and News ReportsJune 11, 2026

Mobile Apps and Passenger Information Top METRO's Business Briefs

In our latest installment, we take a look at recent news from Masabi, Axentia, Moovit, and more partnerships making headlines across the transportation sector.

Read More →
Ad Loading...

Biz Briefs: Masabi Partners with LANTA and More

In this edition, we spotlight the latest developments shaping the future of mobility.

Read More →
New MobilityJune 5, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →
A maintenance person with a tablet.
ManagementJune 5, 2026

Reinventing Fleet Maintenance with Real-time Visibility and AI

Transit leaders need to know what needs fixing, where to look, who is responsible, when work is completed, and what it costs without having to chase information across disconnected systems.

Read More →
Ad Loading...
Alstom purchasing site for Acela network manufacturing
Railby StaffJune 4, 2026

Alstom Acquires Delaware Site to Support Amtrak NextGen Acela Fleet

The company is investing more than $55 million to acquire and improve the property and will employ approximately 100 people at this site once it is operational.

Read More →