Bombardier Transportation launched a worldwide Web-based contest — "YouRail - Visions of Modern Transportation" — for the creation of innovative interior designs for future trains.
"While input from rail operators, our direct customers, is still crucial, this contest enables us to engage passengers directly to better understand their needs and propose innovative solutions," says Martin Ertl, chief innovation officer for Bombardier Transportation. "Within a few days we have received 1.000 entries. More than 780 Web users are already active members of the YouRail community and are taking part in what is called open innovation. This demonstrates the potential this kind of end-user involvement also has in our business."











